COWE & HHCA to organize Cookery Contest across four centers in Telangana

Hyderabad, August 13, 2022: Confederation of Women Entrepreneurs of India (COWE), the home grown national body of women entrepreneurs is embarked on a unique initiative to reach out and spot talented rural women with entrepreneurial aspirations through a purpose driven Contest “PAU"SHE"TIK Cooking competition”, “Mera Swad Mera Swaasth”
 
The theme of the contest is Paushetik Vegetarian. All the participants have to bring vegetarian based cooked items cooked at home and display at the contest arena.  COWE is inviting all the enterprising women to showcase their culinary skills.
 
It is aimed not just to test culinary skills, but to spot entrepreneurial talent among rural women and nurture their future entrepreneurial aspirations. It is a contest with a unique purpose. COWE aims to turn 150 rural women into food entrepreneurs
 
It is a two Telugu states wide contest. The first phase of the competition is completed across centers in Andhra Pradesh. Between August and October the contest will be held across Telangana at Karimnagar on 17th August, Warangal on 29th August, Nizamabad on 8th September and Mahabubnagar on 22nd September. The finals will be held on 16th October in Hyderabad. Anyone can participate. There is a nominal registration fee of Rs 200/-. All the participants will be given Prizes, Aprons and Certificates
 
Any aspiring women can participate. All they need to do is cook healthy food at home and take it to the contest. The chefs will judge based on the healthy nature of the food, concept, innovation, presentation. Best participants of each center will participate in the final where they need to cook live in a live kitchen. Prior to the final a workshop will be run for them. Three best winners will be picked up in the final. Based on their interest, ambitious women will be nurtured and groomed to become women entrepreneurs.
 
It is organized by COWE, in association with Hands in Hospitality Chef’s Association.
 
It is not just merely to test culinary skills and reward them but it is a well thought over initiative to entrepreneurial aspirations of rural women, spot talent, recognize, nurture, handhold and launch them as entrepreneurs.
 
1st, 2nd and 3rd plus 5 consolation prizes will be given at each event. All these 27 finalists will appear for final rounds of live kitchen competition in Hyderabad. Then we declare Paushetik cooking Queen and 2 runner ups informed Ms Sandhya Reddy of COWE
 
100 to 150 women are expected to participate in each center. About 500 women are expected to participate in the contest. 35% of these women will be converted into women entrepreneurs.
 
Speaking on the occasion representatives of the COWE informed that they are opening their first Incubation center at Borabanda in the city on 16th August. It can accommodate 150 women. Already 30 women are boarded.
 
COWE and HIHCA will train and hand hold the selected candidates in becoming entrepreneurs.
 
COWE is a body of women entrepreneurs with a pledge to support and empower women to become entrepreneurs in a democratic organization of women, by women and for women. It was established in the year 2004 and spread across India. It is a name to reckon with in the space.
 
COWE has grown by leaps and bounds imprinting its presence in 11 states of India.