D2C Men’s Essential Wear brand Almo raises its seed round of funding from marquee angels

Gurugram:

Direct to Consumer (D2C) premium men’s essential wear brand Almo closed its seed round of funding led by Angelist India and a group of industry angels including Arjun Vaidya (ex-CEO, Dr. Vaidya’s), Piyush Shah (Co-founder, Inmobi Group), Muralikrishnan (COO, Xiaomi India), Nitin Gupta (CEO, Uni Cards), Rohit Chanana (Ex-President, Strategy, Hero Corporate Services), Umang Kumar (Co-founder, CarDekho Group), Darshan Deora (MD, Indvest Group) and Pranay Jain (VP Avendus Capital) amongst others.

The Gurugram based start-up was launched in June 2020 by Abhishek Shah, ex-Founder & CEO of online men’s fashion retailer Fetise.com and Muskaan Jain, 3rd generation entrepreneur from T.T. Ltd (a vertically integrated textile company) along with core team member Chhavi Bhardwaj (ex-Myra Meds). Almo aims to cater to the urban evolved Indian men who do not look at their essential wear as merely a functional necessity but also demand comfort, function and sustainability at the same time. The design philosophy is inspired by the Italian minimalist style ethos and the men’s innerwear product ranges are crafted holistically to provide a superior experience in sustainable fabrics like TENCEL™ Micro Modal & GOTS (The Global Organic Textile Standard) certified Organic Cotton. Designed by Vincenzo Rusciano, an international Fashion Designer & Sustainability enthusiast who quotes - “My vision behind my designs is to make you feel effortlessly confident while being environment friendly”

As per Co-founder & CEO Abhishek Shah - “Almo’s vision is to evolve into a one stop destination for premium men’s essential needs for the evolved Indian men, to meet  their aspirations of upgrading to international trends, styles & quality. We believe it is a shifting dynamic for an emerging brand like ours to tap into via a digital first approach which works well for today’s millennial consumers, with our focus on our D2C channel which currently drives the majority of our business.

Investors see a unique value proposition in Almo as a blend of inhouse manufacturing capabilities and extensive digital marketing experience of the core team behind this venture. “Being a D2C entrepreneur myself I was excited by the laser sharp branding and the high quality products. The founders bring in-depth knowledge on product manufacturing combined with a strong digital distribution DNA so I am very excited by the opportunity at hand”, added investor Mr. Arjun Vaidya.

Almo has recently also forayed into the Loungewear segment based on another unique fabric base - BCI (The Better Cotton Initiative), which has got a stellar response from their target customers and it plans to launch more sub-categories ahead including their upcoming winter wear & athleisure ranges. Apart from being available at AlmoMan.co, the Almo range is also available on all major marketplaces including Amazon, Myntra, Ajio, TataCliq etc with a pan India delivery footprint.