DAVIET substantiates its commitment on “Women Entrepreneurship in Rural India”

Jalandhar, May 6, 2022: Mandeep Kaur Tangra, Founder and CEO of SimbaQuartz, on Thursday, addressed the budding professional women of DAV Institute of Engineering & Technology (DAVIET), Jalandhar on “Women Entrepreneurship in Rural India”. The Centre for Incubation and Entrepreneurship of DAVIET organized the special session to empower the women about the possibilities for entrepreneurship for women, especially in rural India.  

Tangra, the founder and CEO of Simba Quartz- an IT services and Digital Marketing company located in Village Tangra, addressed the students on the campus. She shared her forthe past ten years, she has been working on a vision of ‘Changing Lives’ by setting up an IT Village in the rural roots of Punjab. She has successfully built a team of 110 employees. She is passionate about working on setting up IT villages and curb villages to city migration, unemployment and brain drain. She believes the ‘Tangra Business Model’ could be replicated and generate lakhs of white-collar jobs in India in IT and various other sectors. She has the target of opening more offices in rural areas of Punjab in the upcoming time

She enlightened the students that if the vision is clear, then funding is not something that can pull your initiative down. She shared that they should have complete focus and consistency towards their ideas to build and run a successful company. She also shared that the budding entrepreneurs will need to create and fine-tune a business plan, assess their finances, complete all the legal paperwork, pick their partners, research apps for startup growth, and choose the best tools and systems to help them get their marketing and sales off the ground.

She also briefed during the session that there are 524 million entrepreneurs globally, and among them, 274 million women entrepreneurs are there in the world. She also highlighted the data that in India, 20.37% of women are MSME owners, accounting for 23.3% of the labour force. In addition, there are 432 million working-age women in India, and 13.5 – 15.7 million women own business that provides direct employment to 22 – 27 million people. 

Dr Manoj Kumar, Principal, DAVIET, lauded the plans of Tangra for rural Punjab. He emphasized that government policies need to focus on Rural India, creating an ecosystem for smart villages where 70% of our population lives, rather than creating Smart Cities. The efforts of Tangra to provide employment and growth opportunities to rural masses and bring the workforce from city to villages for employment are appreciable.