Eight category leaders sweeten the deal for the city
Chandigarh, April 7, 2017: India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report – India Study 2017, a measure of the trust held in brands through their proprietary scientific tool, The Brand Trust Matrix, has been released by TRA Research (a Comniscient Group company). The three most trusted brands in India, Samsung, Sony, and LG, are based out of Delhi. Samsung, the Consumer Electronics giant, leaped 17 ranks from its 2016 rank to reach the top spot in this year's listings; Sony, ranked second, and LG, ranked third, maintained their 2016 rankings. Apple ranks as India's fourth Most Trusted Brand, rising 12 ranks from 2016. Holding on to its rank of last year, brand Tata’s trust defies the temporary imbroglio it faced and stays steady on fifth rank. The sixth and seventh positions are held by Honda and Maruti-Suzuki respectively. Dell is at 8th and Lenovo, climbing 18 ranks from 2016, features in the 9th position in the list. Bajaj, a brand that has been in the top 10 in five out of the seven reports, comes in at the 10th position in the India's Most Trusted Brands list.
Some Delhi-based brandsthat have made significant strides are:Patanjali, having taken the long leap from rank 173 in 2016 to fifteenth rank this year, which leads the FMCG super-category. American Express comes in at rank 130 and is also the leader in the Credit/Debit Card category. Hero Motocorp ranks 256 in the All India listings and Kent, the Water Purifier brand that ranks 270, is also a category leader in the report. Another category leader, Muthoot Finance, from the BFSI – Financial Services category, ranked 274, is also based out of the national capital. The other brands featuring from Delhi are Olx.in, ranked 315; Luminous, ranked 498 (also a category leader among Invertors/ Batteries);Bikanervala, ranked 531; Fortis, ranked 763 (also a leader in the Hospitals category); and Livpure, ranked 880.
N. Chandramouli, CEO, TRA Research, said on the occasion of the Report’s launch, “Samsung’s 17-rank leap to top position and the 12-rank climb of Apple to fourth rank over last year are significant. Among the top ten this year, four brands have gained ranks, five brands have retained their last year’s ranks, and one brand has fallen in rank. Of the 2016 list, four brands slipped out of the top ten of 2017, namely Samsung Mobiles, Nokia, Godrej, and ICICI Bank. Also, it is more and more noticeable that NCR is steadily becoming the brand capital of India, with several leading brands located out of here.”
“Some of the important category leaders in Brand Trust are Bata—All India rank 12—from Personal Accessories, State Bank of India—All India rank 13—from BFSI, Patanjali—All India rank 15—from FMCG, Airtel—All India rank 16—from Telecom, Amul—All India rank 21—from F&B, Google—All India rank 40—from Internet, Himalaya—All India rank 57—from Healthcare, and SpiceJet—All India rank 172—leading in Airlines,” Chandramouli added.
The Brand Trust Report 2017, the seventh in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA. This year’s study involved 15,000 hours of fieldwork, covering 2,505 consumer-influencers across 16 cities in India, and generated 5 million datapoints and 11,000 unique brands, from which the top 1000 brands have been listed in this year’s report.