Dr.Rashel enters Indian Hair Care Market; Launches Hair Care Product Range

New Delhi, June 22, 2023: Dr.Rashel, a renowned beauty and wellness brand operating under the umbrella of Petrol Perfume, recently made public its latest hair-care range. The ultimate hair-care range includes Hair Oil, Shampoo, Conditioner and Hair Spa. These new additions to the Dr.Rashel family are set to become the hero products, offering consumers a high-performance and affordable solution for their hair care needs. Moreover, with the Indian hair-care market experiencing significant growth, Dr.Rashel aims to secure a substantial market share with these innovative offerings. 

The Indian hair-care market has been on a steady rise, demonstrating a projected compound annual growth rate (CAGR) of over 6% from 2021 to 2026. In 2021, the market size reached an impressive INR350.2 billion ($4,737.6 million), according to data from GlobalData. Dr.Rashel’s new hair-care range is strategically positioned to capitalize on this upward trend and meet the evolving needs of consumers. 

Dr.Rashel's hair-care products are formulated with 100% natural actives, making them suitable for all skin types. They are designed to provide a high-performance hair care solution while promoting hair health and vitality. Made in India, these products embody the brand's commitment to supporting the Make in India campaign.

"Our mission at Dr.Rashel has always been to provide our customers with exceptional products that deliver remarkable results. With the introduction of our hair-care range, we are confident that we have achieved just that. These products combine the power of nature with scientific expertise to promote healthy, beautiful hair for all," said Pravin Bera, Co-founder of Dr.Rashel.

Devji Hathiyani, Co-founder of Dr.Rashel, added, " Our goal at Dr.Rashel is to offer accessible personal care products of exceptional quality. We believe that everyone deserves the opportunity to care for themselves, both physically and mentally. Our new range of Hair oil, Shampoo, Conditioner and Hair Spa is not only effective but also adheres to the highest standards of quality and safety. Our products are ISO Certified, GMP Certified, Dermatologically Tested, Silicone-free & Paraben & Sulphate-Free, cruelty-free, and devoid of mineral oil. We believe in clean and safe beauty that nurtures both our customers and the environment."