EFL revolutionises AC’s by launching Health Conditioners

Indore: Eureka Forbes Limited, market leaders and makers of Aquaguard water purifiers, today announced the pan-India launch of the country’s first ‘health conditioner’ – Forbes. The first of its kind, the Forbes Health Conditioner is a step ahead of regular air-conditioners.
 
With the market penetration of air-conditioners at 6% and consumer needs evolving fast, Forbes does more than cool. Equipped with the powerful, patented ‘Active Shield’ technology, the product delivers air free of 99% of microbes and germs within two hours. It also de-odorises air effectively.
 
The air-conditioner category is cluttered with over 25 brands with a volume of over 7.3 million units, grossing over Rs. 20,000 crore and witnessing an exponential growth of 25% as of last year.Within a span of just two years, since it’s pilot launch, the Forbes brand has achieved 2.8% overall market share in Gujarat and 2.5% overall market share in Kerala and sold over 45,000 units.It has also introduced cassette and tower ACs for cool, healthy air in shops and offices.
 
Vikram Surendran, President, Eureka Forbes Limited, said: “Health conditioners are now a year-long necessity. Today, consumers are looking for innovation and advanced technologies that enable good health and well-being. Forbes was introduced in response to this growing consciousness. We plan to consistently introduce a range of such products to improve the quality of life.”