Emoha partners with Aditya Birla Health Insurance to provide holistic eldercare solutions

Hyderabad, May 21, 2024: Emoha, India's premier eldercare brand, celebrates five years of revolutionizing the eldercare space with the launch of a groundbreaking initiative. Fuelled by a recent funding, Emoha is poised to extend its reach to the senior citizen segment of India's population. In a landmark move, Emoha partnered with Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance joint venture of Aditya Birla Capital, a leading diversified financial services conglomerate in India.

 
This collaboration will empower ABHICL to offer personalized senior care solutions to its corporate clients and group mediclaim policyholders, thereby extending Emoha's comprehensive services to a wider audience across the nation. Through this partnership, Emoha reinforces its commitment of providing exceptional care and support to every elder in need, and aims to transform the landscape of eldercare in India, championing independence and dignity for the aging population.

 
The collaboration with ABHI will empower Emoha to forge a path towards a future where senior care is not only accessible, but also tailored to address the unique needs of each individual in the family.
 

Strengthened by recent investments, the company is poised for rapid growth, having raised USD 11mn in the Pre-Series B round at the platform level. With its propositions, Emoha aims to empower both seniors to live more independently and working generations to provide optimal care to their loved ones."

Talking about recent collaborations Saumyajit Roy, Co-Founder & CEO of Emoha Added, "Our new strategic partnerships with ABHICL will allow us to significantly expand our reach and offerings for the elderly across India, ensuring holistic care for their emotional, physical and financial well-being. Group mediclaim policies typically cover the employee, their spouse, and children, but often exclude the parents of the employee. Emoha bridges this gap by offering care to the employee's parents. The recent funding is a testament to the confidence in our mission and approach. This investment will fuel our expansion plans, enabling us to forge more strategic partnerships and introduce innovative service offerings. We are committed to revolutionizing the eldercare landscape, ensuring that every senior citizen in India has access to personalized care that fosters independence and dignity”.

Under this partnership, ABHICL will extend the benefits offered by Emoha to its group mediclaim policyholders, thereby ensuring complete healthcare coverage for parents of its employees.

Commenting on the partnership, Mayank Bathwal, CEO of Aditya Birla Health Insurance Co. Limited, said, "We are happy to collaborate with Emoha and integrate their innovative services into our offerings for our group mediclaim policyholders. By combining Emoha's tech-driven personalized care model with our comprehensive health insurance solutions, we will further enhance the standard of elderly care and ensure holistic coverage for the entire family.”

Talking about investments and future plans Pankaj Arora Chief Growth Officer (CGO), Emoha added, "Young adults often face immense stress juggling work and caring for aging loved ones. Emoha is here to change that. With a mission to revolutionize eldercare in India, we're committed to serving 2 million elders this year. By partnering with corporations, we offer tailored eldercare solutions, empowering employees with peace of mind to focus on their careers and personal lives. Our comprehensive services ensure their loved ones receive high-quality care, fostering independence and dignity. This creates a win-win: employees gain peace of mind, boosting productivity and engagement, while companies benefit from a happier, more focused workforce. Together, let's build a future where eldercare is a shared journey, creating a more supportive and compassionate society for all.