Enabling SMBs through Cloud: A journey to digitization

New Delhi, October 25, 2021: PHD Chamber of Commerce and Industry’s MSME Committee and Amazon Internet Services Private Limited, empower Micro, Small & Medium Enterprises (MSMEs) to explore ways to bring the power of digitization to the SMBs in a webinar on “Enabling SMBs through Cloud: A journey to digitization”. Experts delivered educational seminars to MSMEs on go-to-market strategies that allow SMBs to adopt and access technology easily and affordably, with dedicated support.
In his keynote address, Mr. Pradeep Multani, President, PHDCCI, stated that the COVID-19 pandemic continued to be the key driver of cloud adoption as enterprises continue their investments in cloud infrastructure, platforms, and software to improve the resiliency of their business operations and equip them to tackle successive waves of the pandemic. 
He also said digital literacy helps Indian SMBs boost their global competitiveness  by helping them understand global trends, global practices, and standards, and arranging experience sharing and B2B meetings with SMEs from across the globe.
Mr. Raghavendran Balasubramaniam, Head of SMB Segment, Amazon Internet Services Private Limited delivered the keynote address during the webinar. He said it is increasingly clear that technology adoption and digitization are business imperatives for SMBs to be successful. Technology enables SMBs to achieve their business goals, become more competitive, and emerge as the enterprises of tomorrow. “SMBs will play a critical role in making the Digital India vision a reality as they digitize and adopt cloud technology across their businesses” he said.
Mr. Amit Mehta, Head of AWS Training and Certification, Amazon Internet Services Private Limited said SMBs face a skills challenge, and they can bridge this gap by adopting cloud services to meet their business needs. He said, “AWS will continue to help SMBs accelerate business growth through digitization with unique offerings such as the Amazon Digital Suite and exclusive programs that uniquely cater to the training and certification needs of small and medium businesses”.
Mr. H P Kumar, Former CMD, NSIC & Advisor MSME set the context setting and shared the difficulties and challenges faced by the MSMEs on digitization.  He also talked about the industry perspective issues by the MSME Sector. Mr. Saurabh Sanyal, Secretary General, PHDCCI expressed his sincere gratitude to all the dignitaries present and proposed the formal vote of thanks. The session was moderated by Mr. Naveen Seth, ASG, PHDCCI and and was well attended by MSME, business fraternity, startups and aspiring entrepreneurs.
This event was supported by Annual Sponsors such as Multani Pharmaceuticals Limited ; P G Industry ; Uflex Ltd ; DLF Limited ; Continental Carriers Pvt LTD. ; Belair Travel & Cargo Pvt. Ltd. ; Paramount Communications ; Superior Industries Limited ; JK Tyre & Industries Ltd. ; SMC Investments and Advisors Ltd. ; Comtech Interio ; R E Rogers ; Apeejay Stya Group ; Ease my Trip ; Radico Khaitan Limited ; DCM Shriram Industries Ltd. ; Blossom Kochhar Beauty Products Pvt Ltd. ; MV Cotspin Ltd. ; Synergy Environics Ltd. ; Ajit Industries Pvt Ltd ; P S BEDI & Co. ; Indian Farmer & Fertilizers Corporation Ltd ; Jindal Steel ; Hindware Sanitary ; Modern Auto mobile