Filmfare announces 5th edition of Joy Filmfare Awards Bangla 2021

Celebrating the finest performers and films from the Bangla Film Industry, Filmfare is back with the fifth edition of the Filmfare Awards Bangla in association with Joy Personal Care. Shining the spotlight on some of the exceptional cinematic performances released between 2020-2021 with the iconic Black Lady, the star-studded property is slated to be held on 17th March 2022 at Westin, Kolkata. Rejoicing in the giant strides made by Bengali cinema, the much-awaited gala is once again all set to rejoice its cinematic excellence that continues to make waves around the world.

All eyes will be on some of the biggest names of Bengali cinema as they walk the red carpet. The glamourous night will be hosted by none other than Abir Chatterjee, Anirban Bhattacharya and Sohini Sarkar. The property, one of the most-watched award celebrations in the region, will witness superstar Prosenjit Chatterjee pay a tribute to the late Bappi Lahiri. This will be followed by power-packed individual performances by the very charismatic Dev and talented actors like Ushasi Ray, Trina Saha and Swastika Dutta. Furthermore, all eyes will be on the soothing voices of Akriti Kakar, Rupankar Bagchi and Iman Chakraborty as they strike the perfect note in their musical performances.

Talking about the upcoming edition of the awards,  Deepak Lamba, CEO, Worldwide Media said, "Filmfare and Bengal go back a long way in the history of Indian cinema. This is a land which has produced gems, both as people and films,  that have gone on to garner global fame and recognition. Filmfare Bangla, with all its past editions has become a name that is synonymous with the cinematic excellence displayed by some of the most creative artists and filmmakers from Bangla industry. We’re delighted to associate with Joy, an established personal care brand that has dominated every region it has forayed into, including West Bengal. In a celebration that brings Bengal and its people together, the stage is set for us to shine the spotlight on Bengali cinema.”

Speaking of the excitement about the ceremony,  Jitesh Pillaai, Editor, Filmfare said, “It is a moment of immense pride to celebrate the giant strides made by Bengali cinema. Over the last few years, the industry has constantly churned out cinematic brilliance which has transcended boundaries and is voraciously consumed by cinephiles around the world. It is an honor to celebrate and recognize the best of this industry and bring back the iconic Black Lady to the city of rich culture, heritage and of course, cinema. We welcome the entire Bangla film industry to a night of grandeur and elegance. We hope to create an immersive experience and give our audiences moments to cherish with exclusive content of behind-the-scenes action, performances, their rehearsals and red-carpet highlights in what will be a remarkable celebration of the Bengali film industry.”

Sunil Agarwal, Chairman, Joy Personal Care, said, “Espousing positive change through our personal care company with dominance vastly in the Hindi heartland & Maharashtra, our association with national Filmfare property have been an admirable journey in the past. We are looking forward to strengthening other geographies and what other place than our home turf, the place where we are headquartered. Our aggressive marketing and S&D in West Bengal and associating with a marquee property has always been a part of our plans. The prestigious Black Lady is iconic no matter whether it is the regional version or the national one and we’re confident that it would be successful in Bengal and outside for the viewers and the associators.”

Actor, Dev said, “I’d like to firstly congratulate Filmfare for yet another year of celebrating Bengali Cinema. For anyone in the industry, the Filmfare Awards are truly an honour to be part of. They’re an aspiration and inspiration to keep chasing excellence and work hard for the iconic Black Lady. Having recognized Bengali cinema for so many years now, it’s great to see them bring alive an unforgettable experience for millions of Bengali film lovers. I am excited to be part of such a grand and popular platform where we celebrate the exemplary talent of our ever-shining industry with Filmfare.”