First Annual Influencer Meet organised by PCTE Group of Institutes

Ludhiana, June 20, 2022: PCTE Group of institutes organized its first ever Annual Influencers Meet which was a tailored experience for selected individuals to get to experience a day at PCTE by spending a few short minutes in various departments. The meet gave the influencers an opportunity to explore college life yet again and at the same time expanding their reach to college students.

The influencers and bloggers from across the region with interest areas in a range of fields participated in the meet. Some notable influencers such as yoga instructor Ashreen; Dietician Garima Sood, Fashion & Lifestyle influencers Khushboo Jindal, Pranav Nagpal, Mohak Chauhanl, Aniket Galhotra, Sabhya Aggarwal; and Food Bloggers House of Taste, Shivam Sharma, and many more were a part of the influencers meet.

The meet started with the influencers doing yoga by certified yoga instructor Himika Sharma who demonstrated Hatha Yoga, Stretching techniques, Pranayama and Meditation while highlighting its importance on the occasion of International Yoga Day.

This was followed by an interactive session on having the influencers making healthy and vegan smoothies and salads from scratch by the Hotel Management Department with the highlight being that all the dishes and smoothies were oil and gluten free.

Later in the meet, the bloggers had a hands-on demonstration of various fashion design techniques by the Fashion Design department which ranged from getting them acquainted with Shibori techniques, using colors to create designs, braiding with colorful threads on hair, and bracelet with different knotting styles.

Further, every blogger was individually interviewed by the journalism students on to their area of interest. The bloggers were quite enthusiastic while responding to interview questions.

Later, the pharmacy department involved the influencers in live making of Aloevera Gel including sourcing aloevera from in-house herbal garden. Finally, the influencers got their hands dirty in the Engineering Workshop where they tried welding techniques.

The influencers expressed gratitude to PCTE for being invited to the meet which focused on yoga and healthy lifestyle. Ashreen Kaur, a yoga expert highlighted the relevance of “Yoga for Humanity” in the International Yoga Day and how it is pivotal for educational institutions to have such crucial sessions.

Appreciating all the influencers and organizers, Dr. KNS Kang, Director-General said, “It was for the first time an educational institute collaborated with influencers, which goes on to prove how PCTE always finds innovative ways to engage people.” He also emphasized the importance of adopting a healthy lifestyle and doing yoga.