First Co-Working Space to Offer Premium Baby Wellbeing Products to Working Moms


Colony collaborates with Applecrumby & Fish to offer fine baby essentials at their facilities

KUALA LUMPUR, MALAYSIA, JULY 31, 2018: In an empowering drive to bring mothers back to work with a peaceful state of mind, lavish co-working space, Colony and locally grown baby wellbeing brand, Applecrumby & Fish (A&F) is coming together to prioritise these admirable everyday heroines.

"We are very excited to be working with Applecrumby & Fish, this partnership will be beneficial not just for us as a business, but to our customers as well. As a parent myself, I understand the struggle between working and caring for your baby. It is my hope that the products made available to working mums at our branches will go that one step further to making life easier for them" said Timothy Tiah, Co-Founder of Colony.

He continued, "When waiting for the right partner to be onboard in materialising this vision, the A&F brand just fits like a glove."

With immediate effect, all Colony spaces with lactation room facility will carry A&F's very own in-house brand products, known as Applecrumby™. In line with its brand positioning as a baby wellbeing brand, products under the Applecrumby™ range are Safe, Natural and Organic (S.N.O).

Jesmine Tan, Co-Founder of A&F explained, "Being a working mother and on top of that, a business owner myself, it is almost impossible to tear myself away from work. It is like my other baby! So, it makes perfect sense for us to collaborate with Colony. With our complimentary range of products in the facilities, mothers can touch and feel them, which is an important need. If they are convinced with what we have to offer, they can purchase them at our e-commerce platform with an exclusive Colony code valued at RM10 and a free delivery within Malaysia with orders above RM100".

Briefly sharing her values on A&F's inspiration for Safe, Natural and Organic product, Tan says that the idea was to ensure that these premium products reach mothers at affordable prices. "No mommy should be made to choose between safe products and the budget they have. With Applecrumby™, we hope to empower mothers with that knowledge to safeguard the health and wellbeing of their children and not having to spend a fortune".

Tuesday, July 31, 2018