Flipkart brings Bebe and its global fashion to millions of consumers in the lead-up to the festive season

Bengaluru, September 2, 2022: In the run-up to the festive season, Flipkart, India’s homegrown e-commerce marketplace, has announced the onboarding of Bebe, a San Francisco-based contemporary fashion brand, to bring a wide range of global fashion to fashion shoppers across India. Bebe’s stylish catalogue of almost 1,000 unique styles will be available to millions of Flipkart customers across metros and Tier 2+ cities across the country. With the introduction of Bebe on its platform, Flipkart is also gearing up for several exciting launches lined up for customers this festive season. This comes at a significant juncture, as people, especially shoppers in the mass premium segment, who are seeking stylish fashion options.

Flipkart would enable Bebe to reach out to a new set of shoppers through Flipkart’s reach in smaller towns and cities in the country. This launch aligns with Flipkart’s priority to continuously expand its fashion portfolio and make the latest trends accessible to fashion-seekers across the country. Customers can choose from a range of chic styles across apparel and accessories. Priced from INR 800 onwards, the Bebe selection includes tops, dresses, hats, co-ord sets, denims, sleepwear, activewear and lingerie, and is available on Flipkart today. Bebe’s growth vision is tied to engaging more shoppers in India through this partnership with Flipkart.

Commenting on the onboarding, Sandeep Karwa, Vice President, Flipkart Fashion, said, “Today millions of customers explore e-commerce and Flipkart through Fashion selection and Flipkart over the years has built a strong affinity amongst customers for their Fashion needs. As we continue to strengthen the selection, the launch of Bebe products will further enhance this journey and help make the latest trends accessible to every consumer across the country. The past two years have witnessed a tremendous shift in consumer preferences when it comes to fashion, as it deepens to new niche categories such as athleisure. The Bebe launch comes at an opportune time when people across India, from metros to T2+ regions, seek to upgrade their wardrobes for the festive season.”

Ralph Gindi, Owner & COO, Bluestar Alliance, said, “Flipkart understands our brand and how to engage the fashion-centric consumers online. We're looking forward to working together to reach the Bebe shopper in this exciting market.”