Forevermark presents its first Virtual Forum in India

Chandigarh: Staying true to the resilience and purpose that diamonds reflect in their sparkle through all odds, including the ongoing pandemic, Forevermark - the diamond brand from De Beers Group - honoured its commitment to its partners by proceeding with its annual Forevermark Forum. For the first time since its inception, the brand hosted the Forum virtually, harnessing the theme 'Meaningful Tomorrows' for its authorised partners, jewellers, diamantaires and manufacturers from across the globe.

The ninth edition of the Forum, which was held from 18 - 20 August 2020, provided a platform for Forevermark to equip its partners with the newest retail innovations, latest technologies and consumer insights to help them optimise their business and stay ahead of the consumer curve. As 2020 marks the beginning of a new decade, the theme 'Meaningful Tomorrows' is aimed at helping the brand and its partners imbibe learnings and lay down new practices. These efforts are aimed at paving the way for a more meaningful world that prioritises the current consumer's sentiment and embraces conscious luxury.

"I welcome all our partners to Forevermark's first virtual Forum in India, a feat of true innovation and creativity. The Forum's theme, Meaningful Tomorrows, is particularly relevant in the current environment, where the pandemic has reinforced the importance of our personal relationships and the role diamonds can play as we all look forward to a brighter tomorrow. It has been and remains an extraordinary time, but change can also bring opportunities. Forevermark is a brand with a strong social purpose, with a focus on intrinsic and lasting value - traits which we know are of fundamental importance in inspiring a meaningful tomorrow for our consumers." stated Stephen Lussier, Forevermark Chairman and Executive Vice-President, Consumer and Brands, De Beers Group.

Attendees at the Forum were taken through the successful consumer campaigns, namely The Forevermark Tribute collection, with the premise that seasons change but a diamond is forever, a symbol of continued success; Forevermark Icon Collection, a new trademark collection to be launched later this year; and the Forevermark Traditional Setting collection inspired by South India's rich heritage.

Sachin Jain, Managing Director, De Beers India said that Forevermark has always aimed at creating roadmaps and leaving footprints that the diamond industry can follow. Going virtual is not just by chance but by choice as well. The digital disruption is paving the way for new options to interact with our consumers, understand their aspiration and develop products that match their sensibilities. When we think about the future, a diamond is more than a symbol of love; it is a reminder of what we can achieve together.