Godrej Agrovet ropes in Jimmy Shergill to endorse cattle feed
Launches campaign highlighting importance of cattle health for better prosperity of farmers
City Air News
Oct 4, 2023 10:19
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Chandigarh, October, 4, 2023 – Godrej Agrovet Limited (GAVL), a leading player in the animal feed industry, yesterday launched its new campaign. Featuring Bollywood actor Jimmy Shergill, the campaign aims to raise awareness around the importance of quality cattle feed from a trusted brand like Godrej. Being one of the first BIS certified companies for cattle feed products in India, it offers products across the lifecycle of cattle for better prosperity of farming families.
The profitability of a dairy farmer depends upon the output price of milk, cost of input feed and expense on livestock health. Hence, with 70% of total cost of milk production dependent on feed, livestock that is well cared for not only produces more milk of a better quality but also enhances the reproductive efficiency of the cattle thereby uplifting the farmers.
Sandeep Singh, CEO, Animal Feed Business, GAVL, said, “Traditionally, Indian farmers have focused on enhancing milk production with less priority to cattle health. Recognizing this oversight, our campaign aims shift the perspective by highlighting the significance of prioritizing cattle well-being and thinking of the long-term. The same will ensure the well-being and reproductive health of cattle, optimize milk yield, and enable farmer to sustain dairy farming.”
