Godrej Appliances introduces new ingenious refrigerator ranges

Chandigarh: Godrej Appliances, a leading player in the Home Appliances with a rich legacy of 62 years, has always put forth products based on consumer insights, and the pillars of innovation and sustainability. Staying true to the brand philosophy ’Things made thoughtfully’, Godrej Appliances recently launched 3 new models - Godrej EDGE RIO Refrigerator, Godrej EDGE NEO Refrigerator and Godrej EDGE Ultima Semi-Automatic washing machine. These new models attest the brand’s unabated commitment toward enabling brighter living for its consumers, always.

The brand took the baton of innovation a step forward by opting for a virtual medium for the Pan India launch, engaging its entire trade network. This is yet another attempt at breaking the barriers by the brand in its series of trade partner engagement initiatives.
 
Commenting on the launch, Mr. Kamal Nandi – Business Head and Executive Vice President, Godrej Appliance said, “Godrej Appliances has always been known for providing high-quality home appliances. As Indian households fight the pandemic, home appliances can go a long way in reducing their burden and easing out their stress. Our newly introduced range of appliances – Godrej EDGE RIO, Godrej EDGE NEO and Godrej Edge Ultima, available in the high volume popular segments are meant to cater to consumers across the country. Placing convenience and efficiency at the heart of its human-centric design, these products are an embodiment of Godrej’s meticulous product quality and design, guided by ‘Soch Ke Banaya Hai’ philosophy at the highest level of craftsmanship. These are being manufactured at our state-of-the-art factories, yet another step towards supporting ‘Aatmanirbhar Bharat’.
 
Since the COVID-19 pandemic placed restrictions on large scale gatherings, Godrej Appliances has been the first in the industry to swiftly adapt to launching new products in a virtual format. These zone wise segregated launches were designed to engage with 5000+ trade partners from the comfort of their home. For a more interactive approach, the virtual event had a live chat window wherein all the participants could share their views and received tremendous feedback from the trade network.
 
Mr. Sanjeev Jain, National Sales Head, Godrej Appliances, further added ‘’At the beginning of the lockdown, we took the herculean task of enabling our network of trade partners to reach customers digitally. We have been breaking barriers across all fronts – from product cataloging and showcasing, multiple cashless online payment facilities to initiation of video-assisted remote selling initiative. By exploring alternative ways to communicate and engage, we were able to offer fantastic opportunities to our trade partners. The launch of our new models - Godrej EDGE Rio, Godrej EDGE Neo and Godrej Edge Ultima – is in sync with our ongoing approach of breaking the barriers through innovation. We plan to launch new products across the year across different segments. These launches are a testament towards our commitment to a culture of strategic and innovative thinking across the organization which enables us to live up to our brand promise of ‘Soch Ke Banaya Hai’.”