Godrej Interio introduces ‘Optimizer Plus’ Office Storage Solution
Plans to launch 15 new products in FY23-24 in its institutional range of furniture.
City Air News
Mar 21, 2023 08:43
0
Chandigarh, March 21, 2022: Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading furniture solutions brand, in the home and institutional segments, has introduced their latest innovation in smart mobile storage, ‘Optimizer Plus’. Adding to its ergonomic range of institutional furniture, Godrej Interio provides this easy to operate and elegantly designed mobile storage option with pleasing aesthetics. It’s designed to blend with any office structure of the customer's choice.
Over the years, the ideal modern workplace has evolved significantly, and technology have been a major driving force behind the transformations. Storage solutions, too, have improved in terms of technology, aesthetics, and functionality over time. Despite digitalization it is observed that several official and legal documents as well as inventory are still stored in their physical form. These physical storages occupy significant valuable real estate in offices. The Optimizer Plus by Godrej Interio meets the modern-day offices requirement of space optimization and is easily adaptable to the evolving workspace. With more than 38% of space saving in any configuration, it ensures greater safety, security, and user-friendliness. It’s a unique mechanical & Push-Pull features are ergonomically designed for easy unit movement.
Commenting on this innovative concept, Sameer Joshi, Associate Vice President, Marketing (B2B), Godrej Interio, said, “At Godrej Interio we aim at creating products by adopting a human-centred approach and using adaptive space solutions for workspaces. The ergonomically designed ‘Optimizer Plus’ focuses on hassle free workplaces and space optimization. We hope to make well designed furniture available to more institutions and enable workplaces with user security and productivity. Our institutional furniture business is expected to grow by 25% in FY23-24 and we aim to introduce 25 new products in the institutional furniture segment in the next 2 years.”
