Godrej Interio records 25% growth during festive season, signals strong consumer focus on home personalization
Godrej Interio, one of India’s leading home and office furniture brands of Godrej & Boyce, part of Godrej Enterprises Group has reported 25% growth during the festive season, driven by evolving consumer preferences and strong demand across regions. The brand witnessed significant double-digit growth across all zones, with North and Central India emerging as the strongest performing regions.
City Air News
Nov 18, 2024 03:53
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Mumbai, November 18, 2024: Godrej Interio, one of India’s leading home and office furniture brands of Godrej & Boyce, part of Godrej Enterprises Group has reported 25% growth during the festive season, driven by evolving consumer preferences and strong demand across regions. The brand witnessed significant double-digit growth across all zones, with North and Central India emerging as the strongest performing regions.
Commenting on festive season growth, Dev Sarkar, Senior Vice President and Head of Consumer Business (B2C) at Godrej Interio, said, “This festive season's performance reflects our deep understanding of evolving needs and aspirations of the modern Indian consumers. The strong growth across regions validates our strategic focus on design-led innovation including personalization and modularity with products like Upmods range, and delivering an enhanced customer experiences using latest technology. Our ability to cater to diverse preferences with a vast product range while maintaining a consistent quality standard has been key to this success. As we head into the wedding season, where a higher consumer activity is anticipated, we are confident that our targeted offerings, combined with an expanded product portfolio and deeper market penetration, will enable us to sustain this momentum. By staying attuned to consumer trends, we aim to redefine spaces and create delightful experiences for our customers.”
