Google Ad Manager rolling out optimised pricing to all publishers
On 05 June 2022, Ad Manager will begin rolling out Optimised Pricing, an optional feature that preserves inventory value.
cityairnews
May 6, 2022 09:44
0
The Google Ad Manager team has informed the Publishers that
“On 05 June 2022, we will begin rolling out Optimised Pricing, an optional feature that can help protect the long-term value of your inventory.
How Optimised Pricing works
Optimised Pricing works to protect the value of your inventory by using machine learning to intelligently increase auction floor prices to reflect your inventory’s value more accurately, thereby preventing buyers from being able to purchase it for less than it's worth.
Specifically, Optimised Pricing looks for queries where the auction floor price does not accurately reflect the value bidders might place on your inventory. In those instances, it automatically and uniformly increases the floor shared with all bidders, and applied in the auction, to protect the long-term value of that inventory. In doing so, Optimised Pricing may increase the price paid for your inventory (i.e. CPM) without compromising your overall yield.
Optimised Pricing will never set a floor price lower than what you’ve configured via unified pricing rules, allowing you to maintain control of your floor prices while knowing that you’re protected if they’re set too low.
Optimised Pricing will initially launch on a subset of web traffic, and will gradually roll out to more traffic over time.
How to enable/disable Optimised Pricing
Optimised Pricing will be enabled by default. Should you wish to opt out of inventory value protection, you may do so by disabling the 'Optimised Pricing' control under Admin → Global setting → Network settings → Ad serving settings.
That same setting can later be used to enable Optimised Pricing again.”
