Great Learning to host Webinar in collaboration with Wharton School of University of Pennsylvania on ‘Customer-Centric Digital Marketing for Growth’

Bangalore, March 9, 2023: Great Learning, a leading global edtech company for higher and professional education, will be soon hosting an engaging webinar on the topic, ‘Customer-centric Digital Marketing for Growth’ in collaboration with the Wharton School of the University of Pennsylvania. With the premise that customer-centric digital marketing is the key to driving growth in today's fast-paced business landscape, marketers can create targeted as well as personalized experiences that resonate with their audience, increase engagement, and drive revenue growth. By leveraging the power of customer data and insights, this first-of-its-kind webinar scheduled for March 14th will help marketing professionals and business owners learn how to create targeted and personalized experiences that drive revenue growth.

In this specially curated session, Professor Peter Fader from The Wharton School of the University of Pennsylvania will be sharing his insights on the role of digital marketing in growing and acquiring new customers, how to identify the most profitable customer segments, and how successful companies use sophisticated customer segmentation techniques to acquire and retain the right customers. The session will also cover best practices for measuring and optimizing marketing performance over the long term.

This webinar is a part of Great Learning's Advanced Digital Marketing and Growth Strategies Program, which teaches best practices needed to drive growth for an organization and will be conducted on 14th March 2023.