Ludhiana, October 18 , 2012: GRL International Limited, a subsidiary of Govind Rubber Ltd. has launched ‘TRAXMONARCH’ -26” suspension high end bicycle with 21 speed SHIMANO Grip Shifter. It has alloy frame of 26”X17” with Double Suspension, Duro brand Tyre, Alloy Hub and Alloy-Double wall rim. It has plastic Flying Type M/Guard & Alloy “V” Brake. This bicycle is available in various colors including Matt Red/Black, Matt Black/Red (Y.S. Paint), MRP is Rs. 12,000.
GRL International Ltd. has also introduced TRAX 360 degree BMX Freestyle Stunt Bike for teenagers and youngsters. It is available in Matt Black & Matt Blue colors (Y.S. Paint). Its MRP is Rs. 6,500. It has Hi-Rised BMX with Free Style Handle Bar with 360 degrees Rotor arrangement for Hi-Level stunt. It has 72H Alloy Rim –Black for withstanding sudden shock during stunt riding. An effective Braking System with Alloy Brake having Front “V” Brake(Power) – Steel & Rear “U” Brake(Alloy) provided in the bike. It has specially designed saddle for Stunt Racer along with Plastic F-Type Transparent Chain Cover.
For the first time in Indian Bicycle Industry, TRAX BICYCLES are only bicycles having 50 servicing locations spread all over India for quick & easy serviceability and availability of the product range.
Vinod M. Poddar, Chairman and Managing Director of GRL has stated that since the company envisages 100%growth in bicycle business. The company plans to increase the manufacturing capacity of the bicycles at Ludhiana plant as well as the company plans to setup bicycle manufacturing plant at Dahej in Gujarat in near future.
Govind Rubber Ltd., a BSE listed company is a leading manufacturer of rubber, tyres and tubes. Its subsidiary, GRL International Ltd. has started importing bicycles from China since 2010. Presently, imported and indigenous manufactured 28 models of bicycles are sold in the market. The company has 6,000 dealers network pan India. TRAX is the only bicycle brand having service facilities throughout India through its 50 service centers.
The price range of gents and ladies bicycles are from Rs.3,000 to Rs. 12,000 while kids bicycles are available in the price range of Rs. 2,000 to Rs. 3,000.