HANSEL D’SOUZA: Focus on benefits of product rather than features

Ludhiana, December 22, 2012: A Management Development Programme organised by Ludhiana Management Association at Hotel Park Plaza was extremely successful. 

With the competition intensifying in the market place like never before and the customer acquisition cost (CAC) rising by the day, the performance of the sales function has become a critical factor for the growth of any business organisation.

Today’s programme was specially meant for all those who are connected with sales function and want to become an unstoppable sales champion.

The guest faculty was Hansel D’Souza, Indian Academy of Management Mumbai- an international trainer. He has enhanced the sales performance of many blue chip companies in the country through this programme.

Kamal Wadhera, General Secretary, read the welcome address, D.K. Sindhwani, Joint Secretary (management Development) gave the introduction of subject and faculty and J. R. Singal, President, gave the presidential comment.

 In his address, D’Souzaemphasised on difference between sales and marketing, 4 P’s of marketing, techniques of sales, techniques of tele calling, systematic approach, different type of customers, how to approach them and how to make them aware regarding the benefits of the products and focus on the benefits of the product rather than the features of the product.