HDFC ERGO General Insurance launches ‘here’ app

Mumbai, August 8, 2023: HDFC ERGO General Insurance, India’s leading private sector general insurance company, announced one-of-its-kind Insurance led ecosystem – here app, a unique proposition which aims to address consumers’ anxiety towards health & mobility, and provide convenience and an access to save cost of their daily expenses on healthcare and motor vehicles.  This interactive platform through its comprehensive array of features provide access to users with credible information and convenient solutions to enjoy a reduced stressful life.

Founded in the year 2002, HDFC ERGO’s digital journey began in 2016 and the Company has been consistently bringing in innovative tech-enabled solutions to evolve as a leading digital insurer of India with a scale. Aligned with its motto of ‘Customer First’, the Company has been in the forefront to bring digital solutions across the customers’ journey and provide them convenience and ease. In FY23, HDFC ERGO has issued over 1Cr policies through digital mode which is 94% of the policies issued in the last financial year. Also, the Company settled 5.2 lakhs motor claims in paperless mode and ~66 lakhs customer interaction occurred through its easy DIY platform. In its pursuit to reach the last mile, the Company reaches out to ~16 lakhs farmers every year to pay claims directly to their bank accounts. Also, the company has launched a digital servicing platform for farmers – PIHU, which has a monthly average transaction volume of ~22,000.  

 
The launch of ‘here’ app marks the Company’s journey into next era of digital innovation to provide superior customer experience not only for buying an insurance policy or settling a claim during their association with HDFC ERGO, but also by supporting their various daily needs of mobility, healthcare, travel and so on. 

Today’s customers have an access to a plethora of information across various digital platforms. However, the challenge lies in assessing credibility of the information available, requirement to access multiple platforms and availability at the time of need. ‘here’ is a one-stop platform that hosts dedicated sections on healthcare and motor, curated content on trending topics, access to communities to have first hand information related to medical treatment, verified information on daily requirement of healthcare & mobility, and thus being ‘Seriously Helpful’ for the customers during their times of need. 
 

Commenting on the launch of here, Anuj Tyagi, Joint Managing Director, HDFC ERGO, said “At HDFC ERGO, we have always believed that technology is the key enabler, to fulfil the evolving needs of today’s customers, who want everything on their fingertips.  While as part of the digital-first and customer-centric approach we have introduced several pioneering AI/ ML backed digital solutions for   enhanced customer experience, we also felt a need to create an inclusive digital eco-system that can provide customers with accurate, credible and trusted information on a 24X7 basis. We believe that here will soon emerge as a preferred platform for the users across the country, which will empower them to make informed decisions, and thus be ‘Seriously Helpful’ during their times of need. We expect that ecosystem platform like here will enable better and continuous engagement with our customers which in turn will deepen the ‘trust’ of the citizens of our country towards insurance, and thereby aiding the regulator’s initiative of ‘Insurance for All’ by 2047.”