Hero MotoCorp brings advanced technology edge to its scooter portfolio
Launches the new ‘connected’ maestro edge 125 with first-in-segment features
cityairnews
Jul 22, 2021 05:46
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New Delhi: Aligned to its aggressive growth strategy in the scooter segment, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today launched an advanced, ‘connected’, and feature-rich new Maestro Edge 125.
Close on the heels of the launch of Glamour Xtec on Tuesday, the new Maestro Edge 125 adds to the ever-growing appeal of the successful Maestro brand, offering the ideal combination of style and technology. The new scooter offers a connected and distinctive experience with its enhanced aesthetics, modern technology, and edgy design.
Building on an aggressive stance, the new Maestro Edge 125 offers a high-value and premium experience with the first-in-segment projector LED Headlamp, fully digital speedometer, Bluetooth connectivity with call alerts and turn-by-turn navigation, Hero Connect and new sharper design features.
Since its inception the Maestro Edge 125 has attracted customers who want the latest in technology and trends. With this upgrade, Hero MotoCorp is further strengthening its association with the youth and tech enthusiasts.
Malo Le Masson, Head of Strategy and Global Product Planning, Hero MotoCorp, said, “The Maestro Edge 125 has been a key player in the 125cc scooter segment. In this latest avatar, we have sharpened its ‘Edge’ further with LED Projector headlamp, Digital Speedometer, Turn-by-Turn Navigation and Bluetooth connectivity. This scooter has it all. These upgrades are part of our overall portfolio push to provide more technology and features to our customers."
Naveen Chauhan, Head of Sales and Aftersales, Hero MotoCorp, said, “We are witnessing an increasing demand for our scooters recently and with the new Maestro Edge 125 we expect this trend to continue. With its first-in-segment features and new design, this scooter will definitely resonate with the youth across the country.”
