Hero MotoCorp intensifies its digital approach
Launches virtual showroom feature to provide immersive digital buying experience to customers
cityairnews
Apr 29, 2021 06:05
0
New Delhi: Building on its industry-leading digital initiatives Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has launched a Virtual Showroom feature to provide an Immersive Digital Buying Experience to customers.
The Virtual Showroom will enable customers to discover, engage and purchase Hero’s motorcycles and scooters through a seamless digital experience. Providing a 360-degree view of both the space and the product, the feature allows customers to easily browse and explore the design, features, and technical details of each model right from the comfort of their homes.
The virtual showroom can be conveniently accessed through Hero MotoCorp’s company website. The new feature prioritizes customer convenience and ensures an experience that is identical to a physical showroom visit. Customers can easily navigate to the ‘Request a call back’ to enquire about the vehicle of their choice, while an option of direct purchase is also available.
Commenting on the initiative, Naveen Chauhan, Head – Sales and Aftersales, Hero MotoCorp, said, “At Hero MotoCorp we are constantly striving to enhance our customer buying experience. Considering the need for social distancing and catering to the digitally savvy customers, it is imperative for our services to be present at the customers’ fingertips while providing a holistic experience right from the beginning of their purchase journey. This featureis in line with our commitment to build value-led initiatives. Soon after launching our messaging app based chatbot services, we are now bringing a Hero showroom straight to the customer's room.”
