Hindware unveils luxury experience center Lacasa

New Delhi, December 9, 2019: Brilloca, makers of the iconic brand Hindware, inaugurated its largest luxury experiential center in Lajpat Nagar the heart of capital city. Lacasa is conceptualized and curated to offer an unparalleled experience to discerning homeowners, influencers, architects and interior designers.
The state-of-the-art experience center is tailored to inspire customers to bring alive their dream homes and bathrooms with a range of luxury and premium sanitaryware, bath fittings and premium and super-premium tiles.
The newly launched Lacasa store was inaugurated by Sandip Somany, chairman and MD Brilloca Limited and leading Bollywood actor and Brand Ambassador of luxury brand Queo Jacqueline Fernandez.
Lacasa houses luxury brand - QUEO, wellness brand – Amore, the super-premium brand – Alchymi and premium brands - Hindware Italian Collection & Hindware. It also displays the newly launched premium and super-premium tiles brand Neom-Neo Modern Tiles by Hindware.
Lacasa is a digitally-integrated concept store with a modern, inviting ambience and is spread across two floors with an expansive area of over 7000 sq.ft. It offers a series of unique corners designed to take customers on a sensory journey of inspiration. The digital LED wall of the store façade creates a theatrical effect that invokes curiosity about the ensuing immersive experience. The 'Zen Garden of Showers’, a spa series blends wellness and health together offering a rejuvenating shower experience.
Commenting at the launch, Sandip Somany said, “Our experience center is an amalgamation of high-quality design and technical sophistication. It showcases our evolution and our range of differentiated product portfolio in sync with aspirational customer preferences. With this launch, we have geographically expanded our footprint of Lacasa centers and aim to open 3 more across Chennai, Kolkata and Chandigarh by FY 2020-21.”