Honda 2 Wheeler kick-starts first-of-its-kind Maha Exchange Mela in Ludhiana

Ludhiana, March 25, 2016: Continuing the success momentum of Maha Exchange Mela conducted in Delhi, Agra, Indore, Kolkata, Raipur, Ranchi, Solapur, Patna and Kanpur. Honda Motorcycle & Scooter India Pvt Ltd (HMSI) today announced its ambitious plans for the pre-owned 2 wheeler market at the inauguration of Honda Maha Exchange Mela in Ludhiana.
The 3 day Honda Maha Exchange Mela started today at GLADA Ground, Chandigarh Road, Ludhiana is the first-of-its kind grand carnival by any 2Wheeler company offering unprecedented benefits to its customers.
Explaining how Honda is set to bring the next evolution in the 2wheeler market, Mr. Vikrant Singh, Regional Manager North, Honda Motorcycle & Scooter India Pvt. Ltd, said, “Honda’s estimates show that only 10% of 2Wheeler buyers are exchange customers in the unorganized market while this figure reaches close to 15% if we take the on-organized sector into count. This very low considering that the 2wheeler industry has already crossed the 16 million sales mark. We believe that there is a high latent demand for pre-owned 2wheelers. So after the phenomenal success of our pilot project, Honda has taken a strategic decision to venture into a new business territory of pre-owned Two Wheelers, with the Maha Exchange Mela. By the end of the current financial year FY’2015-16, we aim to expand this concept in variouscities across India.”
This carnival is unique in many ways. It is for the first time that a 2wheeler manufacturer is taking the lead to provide a trusted and organized platform to serve the needs of not only new Honda 2wheeler customers but also those who want to exchange and upgrade their existing 2wheeler.
Through the 3 day carnival, any customer in Ludhiana who buys a financed new Honda 2Wheeler here will benefit upto Rs. 11,111 over the prevailing market rates. This includes lower than market prevailing interest rate, zero documentation, zero processing fee and many other benefits.
For the 1st time, Honda is organizing a unique Live Bidding event in 2wheelers with the support of its exclusive partner Shriram Automall India Limited (SAMIL).This allows those customers to sell their existing 2Wheeler and acquire a Honda 2Wheeler at best and fair prices.
Through a transparent and methodical valuation, sellers are assured of maximum value for their old 2wheeler and buyers too have multiple purchase options to choose from. Further, Honda has extended the scope of financing option to pre-owned 2Wheeler buyers for the first time.