How Small Businesses In India Benefit From Social Media?

We are living in a digital world where businesses are now using digital mediums for marketing purposes. Digital marketing has completely taken over traditional methods of marketing. One of the tools of digital marketing that are widely being used is social media which provides a great way to find potential customers. Social media is a great tool for businesses to engage with existing customers and attract new customers.

Social media is even better and more effective than digital marketing tools because social media is all about engagement. Small businesses and startups all across the globe are using social media for their benefit and it is time that small businesses in India start to do the same. 

With social media, communication with customers becomes much easier, it helps to increase brand awareness and over three billion people actively use social media which makes it an inexpensive and effective tool to reach out to prospects. 

Let’s have a look at some of the benefits of social media for small businesses and how small businesses in India can benefit from social media:
Increases Brand Awareness & Visibility
Social media platforms provide a very effective way to drive traffic to your websites and increase the visibility of your website. It can not only help you increase brand awareness but also help you to dominate the search engine results because social media traffic matters a lot and it helps to increase the website's ranking in search engines.

If you are properly maintaining your social media handles, actively posting engaging content, and engaging with your customers then through social media, the word about your business can reach out to a lot of users.
Lead Generation & Sales
Social media platforms are helping small businesses with lead generation and converting those leads into sales. This is being done by small businesses in different parts of the world and Indian entrepreneurs can benefit from it too. Social media platforms like Instagram, Facebook, WhatsApp, Pinterest, etc help small businesses to directly promote their products and services on their profiles and direct customers to their websites or apps through which customers can make purchases.

Social media platforms are helping small businesses with sales generation with features like direct messaging, sharing, tagging, etc. Small businesses in India can also do the same and employ the same techniques to generate leads and convert them into sales.
Geo-targeted Content
Social media platforms have the feature of providing geo-targeted content to users which refers to showing content to users based on their physical location just like you get in Omegle. Small businesses can prepare content for a specific part of the country and target people only living in that specific area. In this way, small businesses can send their message to a specific audience based on their location and directly target them which helps businesses with lead generation.

Not only can businesses provide geo-targeted content to their users but also run geo-targeted advertising campaigns based on audience location and interests as we have discussed in the next paragraph.
Inexpensive And Cost-Effective Advertising
One of the biggest advantages of social media is its cheap and inexpensive advertising. If you were to compare traditional advertising such as TV or Print Media to Social Media platforms such as Facebook, Instagram, Twitter, Ometv, etc then you will find that social media platforms are much cheaper. That is not all, along with being inexpensive, they are also effective and impactful.

Currently, social media advertising is the most cost-effective way of advertising available because you spend relatively less than traditional advertising yet, you get the same results or even better results than traditional advertising. 

Not only that, but you also get the feature to run your ad campaigns on social media with specific algorithms such as targeting users based on their location, age, gender, relationship status, mobile device, etc. 

There are so many customization options available with social media marketing and it lets you monitor your ad campaigns in real-time so that you can see how it is performing and make any changes if required. All of these features make social media marketing much better and more cost-effective than traditional marketing.
Competitor Updates
If a business owner is actively present on social media then he can easily find updates about his/her competitors. On social media, people talk about a lot of things including their experience with the products and services of different companies and brands. 

Not only can small businesses get updates about their competitors but also track the activity of their competitors on social media to understand their plans and devise a strategy accordingly to give them a tough time. Social media allows business owners to be a step ahead of their competitors and think differently from them.