Ludhiana, June 10, 2013: H&R Johnson (India), a division of Prism Cements Limited and India’s pioneering home lifestyle solutions company, today, announced the launch of ceramics panel business as part of the company’s strategy to provide Indian customers a holistic portfolio of diversified wall and flooring products. The company’s business foray into ceramic panels is aimed at offering ceramic products that address customer needs beyond the conventional use of ceramic tiles in bathrooms. The company has branded its ceramics panel business as Johnson Kr@ft and is rolling it out across North India.
Manufactured at its manufacturing unit in Maharashtra, H&R Johnson (India) is offering its ceramic panels portfolio in large formats of 800mmx400mm. Commenting on the company’s foray into ceramic panels, Anoop Sreekumar, Vice President, H&R Johnson (India)said, “Our foray into the ceramic panels business category is aimed at enhancing the value proposition to customers seeking products that are technologically advanced while providing high degree of aesthetics combined with functional merits .Johnson KR@FT ceramic panels amalgamates advanced technology along with architectural nuances of design in contemporary, classic and trendy themes for spaces beyond Bathrooms.”
The foray into ceramic panels business is aimed at creating a new category in ceramics through application-based innovative products. As part of this category foray, H&R Johnson (India) will offer wall and floor ceramic panels across North Indian markets. The company’s step into ceramic panel category reflects its increasing focus to build a versatile product portfolio that goes beyond conventional applications. The company’s product development has been creating solutions that focus on new applications like accent walls in living rooms, wainscoting in bedrooms, lobbies and passages.
The ceramic panel foray caters to the prolific needs of today’s evolving customers who seek technological finesse alongwith design aesthetics while renovating their homes. H&R Johnson (India) sees a tremendous business potential in ceramic panels as evolving customer preferences is creating inherent demand for niche application-based products.
Johnson Kr@ft ceramic panels is an outcome of integrating Advanced Ceramic Technology and Design concepts. Johnson is offering 80cmx40cm size ceramic panels along with compatible specially-made 40cmx40cm compatible flooring panels. These balanced modular sizes of Johnson Kr@ft panels suit any dimensions as well as any uptown decor themes. As part of the launch, Johnson Kr@ft is offering four collection with very distinguished feel and finesse namely Decorative Wooden Panels, Modular Marble Panels, Rock Plates and exclusive Wallpaper effects.
Currently Johnson Kr@ft is being offered in unique collections of Wood, Marble & Exclusive range of Rock Plates.
Johnson KR@FT Wooden Panels capture the minute characteristics of wood, the grain flow, growth rings, and the most sought after real shades. Apart from creating a real cozy feel of ‘Woods’, these are fire-proof, do not ward due to moisture and easy to maintain. Their suitability in all climatic conditions gives it a longer life span.
Johnson KR@FT Marble Panels are realistic with authentic patterns that are a replica of natural marble with a distinctive desired ‘sheen’. These panels are designed keeping in mind natural marble tonal variations and shades to give a harmonious flow that suits all settings and rich ambiences.
Additionally, Johnson Kr@ft also offers exclusive ceramic panels with effects and shades in wall paper tones as well as rock plate designs.
H&R Johnson (India) will market these ceramic panels through its pan-India distribution network comprising of 1200 dealers, 15000 sub-dealers, more than 33 modern retail stores and nearly 100 retail experience zones.
Established in 1958, H & R Johnson (India) is the pioneer of ceramic tiles in India. Over the past five decades, HRJ has added various product categories to offer complete solutions to its customers. Today, HRJ enjoys the reputation of being the only entity in India to offer end-to-end solutions of Tiles, Sanitaryware, Bath Fittings and Kitchens. HRJ along with its Joint Ventures and subsidiaries has a capacity of over 54 million m2 per annum spread at its manufacturing plants across the country. Under its flagship brand, Johnson, the company offers glazed wall and floor tiles, bath products, kitchens, laminate / engineered wooden flooring, and engineered marble and quartz. Its Johnson Marbonite brand offers a complete range of vitrified tiles (polished and glazed) and Johnson Endura offers industrial tiles and tiles for special applications like high traffic areas, industrial applications, swimming pools etc. During the fiscal year-ended 31st March 2013, H&R Johnson’s gross revenues crossed Rs. 1887 crore. It’s pan-India distribution network is one of the largest in the industry and comprises of over 33 modern retail stores called House of Johnson & Johnson Corners besides 1,200 dealers, 15,000 sub-dealers and a large network of retail experience stores.