Strengthens its partnership with Nobilia from Germany
Ludhiana, July 17, 2015: In keeping with their commitment to constantly provide luxury and style on our range of offerings to their customers, H&R Johnson (India), India’s leading Integrated Lifestyle Solution provider, today announced the expansion of its strategic partnership with Germany’s Nobilia, the world’s biggest manufacturer of modular kitchens, by expanding its operations and opening its first store in Ludhiana, Punjab. According to this partnership, H&R Johnson (India) will promote Nobilia in the retail and developer space and open few more Nobilia stores across the country over the coming months.
H&R Johnson is showcasing their commitment to the Punjab market, by launching their Nobilia kitchen store, spread across 1500 sq. ft at K2, 14-15, Canal View Road, South City, Ludhiana. This store is their fourth Nobilia Kitchens store in India after Mumbai, Pune & Chennai which were opened earlier. The partnership between the two companies allows H&R Johnson (India) a wider access to Nobilia’s entire range of German-made modular kitchens as well as global trends in the kitchen business. For Nobilia, the agreement with H&R Johnson (India) offers a larger access to the Indian market. H&R Johnson (India) runs its Indian modular kitchen business under ‘Johnson Kitchens’ brand.
Commenting on the launch of the store, Mr. Sushil Matey, Chief Operating Officer, H & R Johnson (India) Ltd said, “ In line with Johnson’s vision of becoming a one stop lifestyle solutions provider, the Nobilia store launch in Ludhiana is a synergy of Nobilia’s World class technology & Johnson’s Legacy by providing world class products. H&R Johnson (India) has been progressively focusing on its modular kitchen business, an integral growth driver of its diversified emerging businesses. The potential for high-end luxury products in Ludhiana & various other smaller emerging cities has prompted brands to reach out & cater to the localised needs of these markets. Through our Ludhiana showroom we endeavour to provide the best of modular kitchens available globally to the Ludhiana & Punjab customer base.”
Commenting on the launch of the showroom, Mr. Saparsh Kothari, Managing Director, K2 Ludhiana said, “We are extremely privileged to be associated for this Nobilia Kitchens store with H&R Johnson, their first such store for Nobilia in Ludhiana as well as in entire Punjab. We are confident that this partnership with H&R Johnson will be very successful and go a long way in providing the best of Modular Kitchens to our customers here in Ludhiana and Punjab.”
Today, consumers realise that kitchens are an integral part of their home. They give a lot of importance to the kitchen while designing their home. Embracing this opportunity, H&R Johnson (India) sees great potential for growth of modular kitchens in modern India, as consumers are not only looking for practical solutions but are giving equal importance to design and comfort. Consumer trends in India are showing an increasing shift towards modular kitchens being the emerging preferred choice over civil kitchens as modular kitchens offer greater flexibility and usage advantages over civil kitchens.
For Nobilia, the Indian tie-up with H&R Johnson (India) is part of its focus to drive its export revenues. During the last calendar year 2014, Nobilia achieved total revenue of Euro 946.2 million. It achieved an export turnover of Euro 372.5 million, an export share of approximately 38% of total turnover. In addition to its manufacturing activities, Nobilia has been strongly establishing its retail presence over the last few years. The agreement with H&R Johnson (India) is in line with this retail focus. Currently, France, Belgium & Austria are key export markets for Nobilia. However, it has been stepping up focus in emerging economies including China which today contributes 3% of its overall export sales. Some of the other emerging markets where Nobilia has stepped up focus include Far East and sales regions in Middle East. The Indian tie-up is considered to be a long term measure to step up it’s presence in India.
Friday, July 17, 2015