Chandigarh, May 12, 2015: Honor, which is Huawei’s Smartphone e-brand for digital natives, under Huawei today showcased Honor’s exciting new offerings, Smartphones - Honor 4C and Honor Bee and a PowerBank AP007 which would be sold exclusively through online partner Flipkart.com. The products were showcased by the company spokespeople at an event in Chandigarh on Tuesday.
The company has received an overwhelming response from Indian consumers for its recently launched smartphones Honor 4X and Honor 6 Plus. Owing to this consumer loyalty and feedback; Honor has decided to expand its offering with Honor 4C, Honor Bee and Power Bank AP007. The company also plans to offer irresistible offers to its loyal consumers. Honor announced that the Honor 4C would be available at a competitive price of Rs. 8,999 offering a stiff competition in the mid-end segment; whereas Honor Bee will be priced at Rs. 4,999. The Honor Power Bank AP007 will be available at an attractive price of Rs. 1, 399.
The company has announced a limited introductory offer in which they will be offering Honor AP007 at a special price of Rs. 1, 349 and Honor Bee would be available at a discount of 10% on purchase via debit/credit card. Pre-order and sales for Honor Bee, Honor 4C and AP007 has started on both hihonor.in and flipkart.com.
According to Allen Wang, President of ConsumerBusiness Group, Huawei & Honor India, “We are very excited to launch our two new powerful smartphones 4C and Bee along with a Power Bank AP700 in India. This is the global launch for Honor Bee and we are confident that it will be a strong performer in the lower mid-level segment. The Honor 4C with faster speed, best quality and beautiful design will be an excellent choice for consumers in the mid segment market in India. The Power Bank AP007 will successfully address the power needs of today’s always-on-the-move generation. We are thankful to our customers for their continued support and for their overwhelming response on Honor 4X and Honor 6 Plus. We will strive to offer best in tech innovations to match the discerning needs of our consumers and our design philosophy is based on three basic characteristics: best camera, long battery life and remarkable craftsmanship.”
Honor is bullish on its India growth and is looking at investing10 million dollars for Honor India and out of this the majority will be on brand building and promotion. The brand has clocked sales of over 20 million Honor phones in 2014, accounting for a global revenue of about 2.4 billion USD with a 24 times increase. The company has expanded aggressively in global markets and successfully launched in 57 global markets within 6 months in 2014. Honor entered the bestselling charts in most of the European countries that it forayed and aims to achieve 4 times sales growth in Honor overseas.
- Honor 4C offers an unbounded visual impact due to its ultra slim frame design, features aHuawei 64-bit Kirin 620, Octa-Core Processor, 5.0 HD IPS Display, with 13M BSI Main Camera and a 5M pixels front camera, 2GB RAM and a 2550mAh large battery which offers a 80 hours battery standby time
-Honor Bee offers a simple weave meticulous design which is scratch less, features aQuad-core 1.2GHZ processor, 1730mAh battery with power saving technology; offers 8M back and 2 M pixels front camera and comes in 2 vibrant and bright colors
-Honor AP007 offers High quality circuit and professional architectural design, features a 13000mAh metal case body with a universal dual USB port
The company has also launched a separate website for India, www.hihonor.in. This website will provide a platform to engage with Indian customers, enable creation of Honor communities, and allow people to share their Brave stories, as Honor is a brand ‘for the brave’.