Hyundai launches ‘Hyundai Spotlight’ with Universal Music India
cityairnews
Dec 3, 2021 04:22
0
Chandigarh, December 3: Hyundai Motor India Limited (HMIL), country's first smart mobility solutions provider and the largest exporter since inception, today announced the launch of ‘Hyundai Spotlight’ in collaboration with Universal Music India (UMI).
Hyundai Spotlight is a platform for budding artists across India to showcase their talent to the nation. This collaboration is set forth for the release of first song ‘Dhoonde Sitaare’ featuring renowned singers Aastha Gill & King. This platform will be featuring 6 original songs in its first year with multiple surround content programmed to represent different regions and languages across India. Hyundai Spotlight aims at helping emerging talents with the best Artists and Repertoire advice with international video production quality and promotions by leveraging UMI’s partner relations and their efforts.
Tarun Garg, Director, Sales, Marketing and Service said, “A one-of-a-kind enabler platform, Hyundai Spotlight intends to discover, incubate and promote emerging musical talent in India, reaffirming our brand thought ‘Beyond Mobility.”
Devraj Sanyal, MD & CEO of UMG, India & South Asia, said, “This is going to be a safe & pure place for singers, singer-songwriters, producers or composers to come and show us how good they are, and if they truly deserve to be discovered, we will in the most mainstream way possible.”
Hyundai Spotlight has been launched with ‘Dhoondein Sitaare’, an exciting collaboration between Aastha Gill & King which is a feel happy song that talks about breaking the daily monotony and taking time to explore life and all the beautiful things around. This catchy song very well defines the current generation, which is always up & ready for new adventures and exploring life as it comes.
Aastha Gill and King stated, “Dhoondein Sitaare is a fun song that talks about keeping our hearts young and always ready for adventures along with our loved ones. The entire process of making this song was super fun and we hope the audiences would enjoy it too.”
