ICICI Bank launches a premium savings account, ‘The ONE’

Mumbai: ICICI Bank today announced the launch of a new range of premium savings account. Christened, ‘The One’, it is available for upwardly-mobile salaried and self-employed men who strive to achieve their goals and lead an aspirational lifestyle with a host of benefits. The savings account also offers a bouquet of benefits for his family’s long-term financial needs namely - asset creation, wealth management, life-protection and investment. Available in two variants, Magnum and Titanium, ‘The One’ offers protection to the account holder with the debit card as it recognises the requirement of enhanced protection to the account holder for financial security of his family. Additionally, the customer can conveniently opt for health and term life insurance covers. It also provides a boost for asset creation of a home with attractive waiver on processing fees on home loans. Further, in a bid to enhance lifestyle based offerings, ‘The One’ also provides customers with a range of attractive offers. The key among those are, Amazon Gift Card on specified debit card spends; using which they can join ‘Amazon Prime’. Account holders of the Titanium variant also get complimentary one-year subscription of Zomato Gold. Speaking on the initiative, Pranav Mishra, Head- Retail Liabilities Group, ICICI Bank said, "We are committed to offer unique and innovative product propositions to our customers with the highest level of convenience. Our research has identified different customer sub-segments who require different product propositions. In line with this earlier in this fiscal, we had introduced new savings account offerings for senior citizens, working women and families. Now we are launching, ‘The One’ a premium savings account exclusively for upwardly-mobile male customers. Our research shows, this customer segment aspires to provide the best lifestyle to his family as well as secure their future against uncertainties. This includes owning a house, car and providing quality education for children. Alongside these commitments, his investments and insurance requirements become critical components for his family’s financial security. We believe that it is our responsibility as an organisation to play the role of a catalyst in the life of these customers and make opportunities available for them to invest and secure their financial life. Thus, we have curated a special offering that bundles many benefits of enhanced insurance covers, access to convenient asset creations, investments and lifestyle benefits. This unique proposition is our contribution towards providing our customers with exclusive privileges, thereby making their banking experience a rewarding one.”