IFF 2020 conducts multi-city roadshows in India and abroad

Pune: India FinTech Festival (IFF), the country’s largest fintech event is slated to be held in Mumbai on the 04th and 05th of March, 2020. The event is being organized by eminent bodies like Mumbai Fintech Hub (Government of Maharashtra), Ministry of Electronics and Information Technology (MeitY), National Payments Corporation of India (NPCI) and the Fintech Convergence Council (FCC).
 
The mega event will offer an unrivalled platform to more than 200 leading BFSI and fintech companies across the country to launch their new product offerings / services. IFF 2020 is open for registrations and is witnessing tremendous participation from cities in India and across the globe such as – New York, Singapore, Delhi, Hyderabad, Bengaluru, Mumbai, Pune, and Chennai among others.
 
Over the last two weeks, IFF organised multiple roadshows in key cities across India and abroad inclusive of – New York, Delhi, Bengaluru, Hyderabad and Pune. The roadshows witnessed a strong turnout and saw 100 plus companies attending with participation from startup founders, government bodies, investors and delegates across the fintech ecosystem.
 
Among some of the prominent participants were industry experts like Vikram Vaidyanathan - Managing Director, Matrix Partners, Lizzie Chapman – Founder, ZestMoney Gaurav Hinduja, Co-founder and MD, Capital Float, Pankaj Gupta - Sr. Director of Engineering at Google Pay, Nikhil Kumar - Founder, SETU.
 
With 100+ speakers, 5000+ attendees, 25+ participating countries, IFF 2020 will undoubtedly be the biggest fintech event in the country. The event is supported by World Bank, UNCDF (United Nations Capital Development Fund), NITI Aayog, Department of Financial Services, Invest India and Digital India.
The platform aims to showcase the contribution of Indian startup community and fintech ecosystem in paving the path to India’s $5 trillion economy goal.
 
Addressing the delegates, Vishal Kanvaty, Chief - Market Innovations, NPCI said, “NPCI is happy to be associated with India FinTech Festival. The platform will provide opportunity to all ecosystem participants, government bodies, regulators, banks and fintech startups to accelerate the transformation of India into a digitally empowered and less cash economy.  It was exciting to see the overwhelming response from the audience at various roadshows. Industry experts came together to engage in a meaningful discussion on how the fintech industry in India is instrumental in catalyzing the overall innovation ecosystem.”
 
Amit Goel, Founder, MEDICI, said, “An event the scale of IFF being held for the first time is a true testimony to how far we have come in the fintech space. This is a great opportunity for us to showcase our strengths while attracting investments and partnerships. The advent of smartphones and high-speed internet has led to this exciting time for India fintech that can be seen in terms of fintech adoption and collaboration between the key fintech stakeholders. We aim to drive B2C as well as enterprise solutions and foster a community of innovative startups that boost disruption in the fintech space and take India to global leadership in the fintech ecosystem.” 
 
Vikram Viadyanathan, Managing Director, Matrix Partners remarked, “Over the past few years, the focus in the industry has been on scaling, which has now slowly been moving towards sustainable growth. However, the challenge of value erosion remains – faced with over-incentivisation. It is therefore integral for the sector to concentrate on value creation. Fintech is a business of trust, and thus it is critical to nurture the internal resilience to ride out the cycles faced by startups.”
 
Lizzie Chapman, Founder, ZestMoney, commented, “The fintech space is transforming at a dizzying speed. Instant gratification is the crux that has accelerated mobile digital payments in India. Communication is a key component to further drive the digital initiative and effectively mining content marketing will upscale the nascent space that the country is currently in. Therefore the startup ecosystem has recognized the vast potential in India’s diversity and vernacular regions thus put a lot of emphasis on developing a user-friendly interface. A combination of perseverance, tenacity and clear communication to simplify financial products for the population is required to magnify the reach and penetration of fintech across the country.