IHW announces 4th Edition of Bharat Nutrition Week

New Delhi, August 29, 2023: Nutrition is the cornerstone of a healthy and strong society and a non-negotiable component of health that needs to be ensured at all costs. To create awareness on the key role that a nutritious diet plays in ensuring overall wellbeing, the IHW Council has been celebrating a unique week- long initiative Bharat Nutrition Week,instituted in line with Prime Minister Narendra Modi’s flagship overarching scheme of holistic nourishment Poshan Abhiyaan (National Nutrition Mission, NNM)and Bharat Poshan Month,in September every year. 

The 4th Edition of Bharat Nutrition Week - India’s biggest good food and nutritionawareness national movement, along with its Mission Ambassador–MasterChef Shipra Khanna will amplify the vision of a nutritious and healthy India. The first week of September will witness a flurry of engaging and interactive activities centered around the theme of healthy and nutritious food. 
Speaking on the occasion MasterChef Shipra Khanna said, “Good food and healthy eating is a cause that I firmly believe in, initiatives like this can play a pro-active role in making people realize the imperative role that nutrition plays for a healthy body and mind and motivate them to switch towards a healthier lifestyle.”

While The Good Food Show and Healthy Khayega India will engage with social media influencers, top nutritionists and chefs, to promote healthy food practices and recipes among the urban and rural population of the country. Bharat Poshan Premier Quiz, another interesting and much sought after activity under the aegis of the Bharat Nutrition Weekand supported by Artist For Her, will involve school kids, pan India for the largest virtual nutrition quiz that is sure to raise the adrenaline rush while also imparting relevant knowledge on good food, nutrition, hygiene and inculcating healthy eating practices. 

Amidst an escalating burden of non-communicable diseases in the country coupled with rise in double form of malnutrition, advocating for good food is the need of the hour. According to National Family Health Survey 2019-21, around 23 % of Indians are obese and thus suffer from a multitude of health disorders because of the condition. Bharat Nutrition Week is a campaign that aims to address these problems by holistic nutrition education and creating mass awareness about the significance of a healthy diet and lifestyle.

Discussing about the importance of nutrition, Kamal Narayan, CEO, IHW Council said,“A balanced and nourishing diet forms the foundation of a sound mind, body and soul while ensuring favorable cognitive and physical development. Social health campaigns like the Bharat Nutrition Week, create lasting influence, fostering awareness and meaningful shift towards nutrition by cultivating healthy dietary habits amongst all, echoing the government’s ambitious and timely Rashtriya Poshan Maah’s objective of good food and nutrition for all.”