INAUGURATION: FIAT India inaugurates its first exclusive dealership in Punjab

Ludhiana, December 17, 2012: FIAT Group Automobiles India Pvt. Ltd today inaugurated its first exclusive world class dealership in Punjab.

Dada Motors, near Giaspura Chowk, Ludhiana, is FIAT’s first exclusive dealership in the state. The 13,000 sq ft showroom is equipped with a full service workshop and a tailored design to cater a unique FIAT experience to its customers, another move by the company in order to strengthen its brand presence in India.

The dealership was inaugurated by Enrico Atanasio, MD of FIAT Group Automobiles India Pvt. Ltd.

Speaking on this occasion, Enrico Atanasio, said: “FIAT India views Punjab as a very strategic market and the inauguration of an exclusive dealership is in accordance with our strategy to capitalise on this potential. We are confident that our association with Dada Motors will play a crucial role in identifying the customer base and enhancing customer experience in Ludhiana. With Dada Motors, we are associated with a partner that has 50 years of leadership and market knowledge of the automobile trade in Punjab and across the northern region of India.”

FIAT India is aggressively focussing on increasing its footprint in India and this launch is in continuation of its rapid expansion strategy. In order to offer excellent brand experience to both existing and potential customers FIAT India is opening an exclusive showroom and a workshop at a very prominent location in Ludhiana.

Rishi Dada, MD of Dada Motorssaid, “FIAT cars are prominent all over India for their performance and their aesthetic design. We are extremely proud to become exclusive dealers of FIAT Group Automobiles India Pvt. Ltd in Punjab and we are confident of replicating world class dealership experience to the car buyers here”.

FGAIPL is striving towards delivering world class sales and after sales experience along with developing strong consumer connect. With 50 years of successful history in automobile dealerships trade, Dada Motors was a natural choice, said Atanasio. The dealership exclusively caters to FIAT India and will retail its two existent models: Linea and Punto. The launch of this dealership is the latest episode in FIAT India’s commitment to expanding its network in the country.