Indian Terrain Launches Brand New Flagship Store in the City

Chennai, April 9, 2023: Adding a touch of fashion to the picturesque ECR, Indian Terrain, a leading men’s high-street fashion brand, today inaugurated its flagship store in the neighborhood. Spread across 2100 sq. ft, the newly launched store marks Indian Terrain’s 12th flagship store in the city offering a wide range of casual and formal wear for men, including shirts, trousers, tshirts, and accessories. The store was inaugurated by popular actor and radio jockey, RJ Balaji in the presence of Charath Narasimhan, Managing Director - Indian Terrain and Shehnaz Shariff, Chief Merchandise Officer - Indian Terrain.

Commenting on the launch, Charath Narasimhan, Managing Director - Indian Terrain, said, "We are thrilled to open our new flagship store in East Coast Road, Chennai. Chennai is our home, and we are always looking to serve our consumers here with bigger and better stores for them to have a comfortable shopping experience. This addition of a new store is an exciting milestone for our brand, and we are looking forward to offering our customers in this side of town a unique shopping experience. We are confident that our new store will offer consumers from the neighborhood a range of high-quality menswear that will be well-received."

Speaking at the inauguration, Chief Guest Actor RJ Balaji said, "I am delighted to be a part of Indian Terrain’s flagship store launch in ECR. Indian Terrain is a brand that is known for its quality and style, and I am sure that the new store will be a huge success. I have been a fan of the brand for many years, and I love the comfort, fit and style of their products. The new store in East Coast Road, Chennai, is a great addition to the city's fashion scene. I wish the brand all the success in this new venture."

The new store is designed with a modern, minimalistic aesthetic, with an emphasis on creating a comfortable and welcoming shopping experience for customers. Indian Terrain’s commitment to providing comfortable and stylish clothing options for men has been a driving force behind the design of the new flagship store. The store's layout has been designed to provide customers with a comfortable and enjoyable shopping experience, with plenty of space to browse the various clothing options. The newly launched store also houses a dedicated space to showcase the exclusive sustainable clothing range.

The new Indian Terrain store launched in ECR is located at Thiruvanmiyur. In addition to the flagship store in ECR, the brand also launched a refurbished store in Nexus Vijaya Mall. The revamped store offers consumers a wide range of casual and formal wear including shirts, trousers, t-shirts and accessories.