Introducing Belora Cosmetics: First Made Safe Colour Cosmetics brand across Europe and Asia
Launches clean and natural makeup collections in India
cityairnews
Nov 23, 2020 08:13
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Belora Cosmetics, First Made Safe™ certified colour cosmetics brand across Europe & Asia, today announced its launch in India with the introduction of clean & natural makeup collections. Belora is launching with face & lip products with an eye range coming soon after.
Highlights include deeply pigmented ultra-long stay liquid lipsticks that do not cause drying of lips, natural primer with deep moisturization & natural BB Cream with SPF 30, infused with nourishing oils. With this, the company begins its journey to provide the skincare infused & high-performance makeup without harmful chemicals commonly found in makeup. All formulations are super lightweight, hydrating & packed with naturally-derived, skin-loving ingredients.
Speaking on the launch, Akaljyot Kaur, Co-Founder said, “We have a singular aim to offer high quality makeup that marries good skincare formulations to high colour payoff & long staying power. Our research shows that women associate makeup with various emotions – fun, empowerment, playfulness & glam however, it shouldn’t come at the expense of their skin’s health. That’s the genesis of our brand - beauty that’s guilt free & glamorous.”
Added Ainara Kaur, Co-Founder, “The world doesn’t need more makeup brands but better ones. That’s what drives us, to create better products that have good for skin ingredients. We are very particular about not using bad stuff like paraben, siloxanes, SLS, synthetic perfumes etc. and have deeply pigmented formulations that can last long. Over last 18 months, we have worked with large groups of Indian women to understand what was missing from their makeup & co-created products with them, for them.”
