IRIS Home Fragrances collaborates with Femina Miss India 2017 as Fragrance Partner

Bengaluru, February 20, 2017: IRIS Home Fragrances, the line of alluring aromas from the house of Ripple Fragrances, a division of NR Group, has partnered with the 54th edition of India’s oldest beauty pageant, “Femina Miss India”, as their fragrance partner for South zone. NR Group is a 68-year-old diversified group with business interests ranging from Agarbathi to aerospace. The brand will also be presenting the title of “Miss IRIS Lifestyle” to the contestant with the healthiest routine and lifestyle practices at the zonal finale in Bengaluru.

In South zone, Miss India will conduct auditions in the five cities of the each southern state- Vizag, Hyderabad, Chennai, Kochi and Bengaluru from Andhra Pradesh, Telangana, Tamil Nadu, Kerala and Karnataka respectively. The final state crowning for the South zone will be held in Bengaluru on March 5. The beauty pageant has the credibility of accentuating the various young and talented personas from various parts of the nation, who further get the opportunity to represent India on the international platform.

Commenting on the association, Mr. Kiran Ranga, Managing Director, Ripple Fragrances, says, “This is the first time we have associated with Femina Miss India as their fragrance partner and we are extremely excited about our collaboration. Fragrances are an essential part of a healthy lifestyle, and in the day-to-day life it not only adds to hygiene, but also influences our moods.”

He adds: “Femina Miss India, the most prestigious beauty pageant on India, encourages healthy and beautiful living style. They understand the necessity of keeping the surroundings fresh and fragranced. Also, nowadays, for a healthy lifestyle, a sweet-smelling ambience is a must, and hence for an ecstatic experience in everyday life. We encourage the use of aroma regularly in the day to day life.”

IRIS Home fragrances have a range of enthralling aromas which makes the ambiance of the surroundings pleasant. IRIS Aroma Boutique, the fragrance boutique chain by Ripple, has merchandize which includes exquisite novel fragrance delivery systems, innovative accessories and unique home decor artifacts. The boutique also offers an extensive candle range rarely seen under one roof. This is the first time that IRIS Home Fragrances has associated with Femina Miss India. An aroma contributes extensively to the surroundings; it influences the mind and drives the moods and hence, for a positive ambience, fragrances become a vital part of a daily lifestyle.