JAGSoM to host ISDSI Global Conference on 'Businesses in Phygital World' in Bengaluru

Bangalore, November 23, 2022: Jagdish Sheth School of Management (JAGSoM) is hosting the ISDSI (International Society for Data Science and Innovation) Global Conference 2022 on the theme 'Businesses in Phygital World' at their Bengaluru Campus from 27th December - 29th December 2022. This conference is hosted in partnership with the University at Albany, State University of New York (SUNY), USA. The conference will discuss issues related to developing prosperous phygital enterprises supported by data science and cutting-edge methods to assure the long-term viability of such businesses.

Eminent speakers include globally renowned thought-leaders such as Padma Bhushan Awardee Prof. Jagdish Sheth, Chairman, JAGSoM & Professor Emeritus, Emory University; Prof. A. Parasuraman, Pro-Chancellor, Vijaybhoomi University & Professor Emeritus, Miami University; and Prof. Vithala R. Rao, Professor Emeritus, Cornell University (Conference Chair) will be profiled at the conference.

Speaking about the conference theme, Dr. Atish Chattopadhay, Director, JAGSoM said, “In the past decade, digital adoption has grown exponentially, more so under Covid-19 restrictions. How do experts design for immersive ‘physical’ (example, in-store/in-class) experiences while leveraging the efficiency and instant gratification of the ‘digital’ world? This is the essence of ‘phygital’, the combination of ‘physical’ and ‘digital’ for enhanced experiences.”

The ISDSI Global Conference 2022 will provide participants with an excellent platform to receive quality feedback on their research, along with an opportunity for networking and publishing. The Conference will feature Best Paper Awards to recognize 6 high-impact papers (3 doctoral research papers + 3 regular submission research papers) from the conference. 

The Prize money for the Best paper awards at ISDSI 2022 includes $1000 for the First prize, $750 for the Second prize, and $500 for the Third prize. The last date for submission of Full Papers to the Conference is the 30th of November 2022.

Dr. Chattopadhay further added, “I am glad that JAGSoM has been able to attract some very dignified personalities to deliberate and find answers to these issues in the ISDSI Global Conference 2022.  For us at JAGSoM, this is a special occasion as this will be the first campus visit of our Chairman Prof. Jagdish Sheth, post-rechristening of the institution. I would also like to congratulate those 150+ scholars across nations, whose papers are accepted for presentation.”

Participants will also come face-to-face with the leadership of some of the top business schools including the IIMs, JBIMS, NMIMS, BITSoM, and SUNY.

In the context of building successful phygital businesses, enabled by data science, innovative practices, and exploring the sustainability of such companies in the long run, the conference will feature theme-based workshops for faculty and doctoral students, parallel technical tracks, Directors’ Panel, Editors’ Panel, networking with senior scholars, and many more sessions.