Jalandhar's most famous Lovely Sweets opens its showroom in Amritsar

Jalandhar: Lovely Sweets and Lovely Bake Studio, Jalandhar’s most famous and trusted brand, has opened a grand showroom in Amritsar at the Countryside factory outlet, Manawala Kalan GT Road. MP (Rajya Sabha) and Founder Chancellor of LPU Dr. Ashok Kumar Mittal inaugurated the showroom. The ceremony was honoured by the presence of Lovely Group Chairman Ramesh Mittal, Vice Chairman Naresh Mittal, LPU Pro Chancellor Col. Dr. Rashmi Mittal, Director of Lovely Sweets and Bake Studio Shaishav Mittal, COO Lovely Autos Amit Mittal, Vice President of LPU Dr. Aman Mittal, Vice President of Procurement Mr. Vaibhav Mittal, Indu Mittal, Sonal Mittal, and members of franchise partner Randhawa Group.

Spanning an impressive 5,000 square feet, the showroom offers an extensive range of traditional, fusion, and modern sweets, alongside dry fruits and bakery items, including the signature lovely rasmalai and ladoos. There’s also a dedicated section for wedding sweets, customized invitations, and elegantly designed sweet boxes. For festival season, you can buy favourite gift hampers of sweets and cookies, especially corporate gifts of different ranges. The showroom features a 100% eggless bakery that offers a variety of European cookies, chocolates, dry cakes, pastries, and gift hampers for all family occasions.

A cozy restaurant with seating for approximately 150 guests provides a welcoming space for enjoying quality time with family and friends. The menu features an assortment of delicious options, from traditional Indian dishes like Matar Kulcha, Chaat, Gol Gappe, Pizza, and Naan Puri for breakfast to a variety of Continental, North Indian, and South Indian delicacies that deliver a rich and spicy flavour experience.

As the wedding season approaches, the people of Amritsar can elevate their celebrations with a wide selection of sweets, personalized invitations, and custom-crafted sweet boxes. Shaishav Mittal, Director of Lovely Sweets and Bake Studio, stated, “Lovely Group is committed to bringing authentic sweet flavours to Amritsar. We aim to blend international and Indian cuisines, making them accessible to everyone at affordable prices. Our showroom is a one-stop destination for all your culinary needs. We hope that lovely sweets fill this festival season with the sweetness of different sweets and lovely memories. Lovely Sweets in Amritsar promises to be a go-to destination where taste, quality, and affordability unite.”