JAYPORE Achieves Remarkable Expansion Pace; Unveils Second Store in Hyderabad Just 50 Days After Grand Debut

Hyderabad; August 16, 2023: JAYPORE, the leading artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd (ABFRL), is excited to announce the opening of its second store in Hyderabad. The new store is located on the first floor of the popular Inorbit Mall. With an impressive lineage of 20 successful retail landmarks already established across India, JAYPORE's latest brand outlet further strengthens its presence. The expeditious inauguration of this new store, achieved within an astonishing 50-day window since its splendid debut in Hyderabad, serves as a testament to JAYPORE's unwavering dedication in amplifying its sphere of impact and captivating the fervent admiration of craft and art enthusiasts nationwide.

Renowned for its steadfast commitment to showcasing Indian craftsmanship and facilitating a global connection between artisans and patrons, JAYPORE proudly unveils its 21st retail establishment in India. This new store stands as a testament to the brand's unwavering dedication to harmoniously weaving Indian heritage into contemporary lifestyles, a true embodiment of their refined ethos.

Hyderabad, a city renowned for its cultural opulence and discerning taste for refined craftsmanship, serves as an emblematic choice for JAYPORE's strategic retail expansion. Being at Inorbit Mall, which is the favourite shopping destination in the city, the store will attract a large audience eager to explore the best of Indian heritage crafts & designs.

Rashmi Shukla, Business Head, JAYPORE, Aditya Birla Fashion and Retail Limited stated, "We are thrilled to mark the opening of our second store in Hyderabad, a city brimming with creativity and rich heritage. At JAYPORE, we transcend the conventional retail paradigm – we are not merely a purveyor of products, but an embodiment of an artisanal lifestyle. This store, more than a retail space, is a haven of experiential immersion, inviting customers to intimately witness, engage, and wholeheartedly embrace a plethora of crafts. Our expansion endeavours are firmly rooted in our unwavering belief in preserving and revitalizing India's artisan legacy. Through JAYPORE, traditional artisans are empowered to bridge the gap between age-old techniques and contemporary sensibilities, fostering a symbiotic exchange that propels heritage into modernity."