Ludhiana, August 8, 2019: Revolutionizing India’s tyre market,JK Tyre & Industries Ltd on Thursday announced the launch of ‘TREEL Sensors’, a one of a kind technology-based tool geared towards smart monitoring and maintenance of tyres.
The launch strengthens JK Tyre’s position in the Indian market for its high performance truck/bus and passenger car radials.
An industry first move to deliver advanced mobility solutions to commercial and passenger vehicle owners, the launch of ‘TREEL Sensors’ is an outcome of JK Tyre’s recent financial acquisition in TREEL Mobility Solutions Pvt Ltd, a start-up venture. It is also a testimony to JK Tyre’s commitment towards driving innovation within the Indian tyre industry while also nurturing the country’s start-up ecosystem.
Dr.Raghupati Singhania, chairman & managing director, JK Tyre & Industries said, “Being the pioneers of radials in India, introduction of ‘TREEL Sensors’ is the first such high-tech move towards creating a smart tyre in Indian markets. It provides an enhanced value proposition to vehicle owners, particularly fleets, by reducing their operational costs. Underscoring our commitment to ‘Make in India’, TREEL Sensors are designed, developed and manufactured in our Pune facility and are already in use by fleet owners as part of a countrywide pilot.”
Maintaining optimal tyre pressure not only helps the environment but also provides greater safety on road, a cause JK Tyre has always espoused. Aimed to address this, the Company has introduced Tyre Pressure Monitoring Systems (TPMS) by offering ‘TREEL Sensors’, which monitor the tyre’s vital statistics, including pressure and temperature.
‘TREEL Sensors’ are now commercially available at more than 700 dealerships across India. JK Tyre also plans to sell the technology solution online via an exclusive e-commerce sales channel to end customers.