Joy of Giving Week celebrated with Heartfelt Donation Drive
Crescendo Foundation recently celebrated Joy of Giving Week with a heartfelt initiative, spreading warmth and joy. From October 29 to November 8, Crescendo Global employees came together to make a meaningful impact, donating clothes, books, toys, blankets, hygiene kits, groceries, and other essentials to brighten the festive season for the underprivileged.
City Air News
Nov 8, 2024 05:47
0
Ludhiana, November 8, 2024: Crescendo Foundation recently celebrated Joy of Giving Week with a heartfelt initiative, spreading warmth and joy. From October 29 to November 8, Crescendo Global employees came together to make a meaningful impact, donating clothes, books, toys, blankets, hygiene kits, groceries, and other essentials to brighten the festive season for the underprivileged.
The donated items were contributed to Neki Ki Dukan, a remarkable initiative by Eknoor Seva Kendra located near Gill Road. Neki Ki Dukan provides a dignified shopping experience for those in need, offering essentials for a nominal, optional charge of Rs. 20. This initiative empowers people to choose what they need most, such as clothes, shoes, and blankets.
Raghav Choudhary, Managing Director of Crescendo Global, praised the initiative, saying, “A donation should come from the heart, as it will be worn and used by fellow human beings. We encourage more organizations to engage in similar acts of kindness to foster a spirit of giving and community support.”
In addition to the donation drive through its philanthropic arm, Crescendo Foundation, Crescendo Global’s festive celebrations included a variety of inclusive activities, such as a themed Diwali dress-up day, diya painting, cultural performances, and storytelling sessions, all aimed at promoting unity, diversity, and cultural appreciation among employees.
