Kalyan Jewellers celebrates India’s passion for football with the launch of Es Vida
Gender neutral limited edition jewellery campaign features footballers Harmanjot Singh Khabra and Nganbam Sweety Devi
City Air News
Nov 22, 2022 09:10
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Mumbai, November 22, 2022: Kalyan Jewellers, one of India’s largest and most-trusted jewellery companies, has today announced the launch of its football-themed jewellery – Es Vida. With the football World Cup around the corner, the all-new limited edition jewellery designs of Es Vida pays tribute to the country’s vibrant football culture.
Es Vida, is a Spanish phrase which means ‘It’s Life’ – which is exactly what football is to its millions of supporters. This set of gender-neutral platinum and rose gold jewellery from Kalyan Jewellers provide fans with an opportunity to valiantly display their passion for the game.
Talking about this unique football memorabilia, Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “We are delighted to introduce Es Vida to the passionate and enthusiastic football community in India and the Middle East. We believe that these all-new soccer-inspired designs will be something that the footballing community would love to wear and flaunt, as they celebrate this game season. In a brand first, we have associated with India’s football icons for the Es Vida campaign, and we hope that fan’s for whom football is life, will embrace Es Vida,” he added.
