Kalyan Jewellers’ unveils Ramayana inspired designs in its ‘NIMAH’ collection

Chandigarh, January 20, 2024: Kalyan Jewellers' heritage jewellery collection 'Nimah' unfolds a new chapter, harmoniously blending existing temple-style motifs and iconography with the venerable imagery of Lord Ram. This transformative addition effortlessly merges timeless tradition with divine inspiration.
 

The Nimah line, celebrated for its exquisite Nakashi work—a signature style reminiscent of Karnataka’s temple jewellery—has historically showcased mythological symbols like peacocks, swans, lotus flowers, bejewelled and hooded serpents, and divine feminine figures Saraswati and Lakshmi. In its latest curation, Kalyan Jewellers artfully incorporates elements from the Ramayana into Nimah's designs, introducing motifs of Rama and Sita, alongside the iconic Rama Pattabhisheka and the Ayodhya temple.
 

Nimah stands as a testament to Kalyan Jewellers’ commitment to innovation and heritage preservation, offering an extensive collection of bridal jewellery. Ideal for brides seeking classic, divinely inspired gold pieces, many may gravitate towards these designs, envisioning them as cherished bridal heirlooms to be passed down through generations.
 

Commenting on the newly revamped collection,  Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “this enhanced Nimah collection signifies the dawn of a new artistic era at Kalyan Jewellers. It is a celebration of our rich heritage, cleverly reimagined through contemporary design and adorned with precious stones. Serving as a heartfelt homage to the timeless narratives of the Ramayana and Indian mythology, each piece is meticulously brought to life with the unparalleled craftsmanship for which our brand is renowned. We believe this upgraded collection will seamlessly complement our existing brand portfolio, resonating widely, especially among our clientele.”

Historically adorned with kemp stones, rubies, garnets, emeralds, and pearls, the distinctive style of the newly updated collection now combines traditional charm with a modern aesthetic. This refreshed collection features a variety of exquisite gemstones, including Rose Quartz, Emerald Beads, Amethyst, Onyx Beads, Pearls, Morganite, Blue Sapphire, Moissanite, and Russian Melon Beads. The infusion of these new stones adds a fresh dimension to the design, creating a collection that is both timeless and on-trend.

Customers can also avail the benefits of Kalyan’s 4-Level Assurance Certification on gold jewellery. While jewellery retailed at Kalyan Jewellers goes through multiple purity tests and are BIS hallmarked, the 4-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. Also, it ensures free lifetime maintenance of ornaments at any Kalyan Jewellers’ showroom in the country.