Keeping it Light: Maui Jim Introduces KEANAE; One of the Lightest Sunglasses in the World


Maui Jim Keanae in Pure Air series.

New Delhi, January 16, 2015: If your eyes love it light, they are bound to fall in love with Maui Jim’s latest offering on the block --- a pair of sunglasses that feels like ‘pure air’.
Adding to its collection of five PureAir™ styles that feel like “pure air,” Maui Jim, introduces ‘Keanae’ one of the lightest sunglasses in the world. Keanae features Maui Jim’s MauiPur lenses – the world’s clearest non-glass sunglass lenses. The lightest lens in the Maui Jim portfolio, these lenses have waterproof and oleophobic coatings to shed water and repel smudges, as well as proprietary CLEARSHELL scratch-resistant coating to reduce scratches. Keanae is available at all leading optical stores in the City.
“Keanae’s retro look, not only makes a fashion statements, but it can also withstand a spin on your two-wheeler, a run at lunchtime, a wave at the beach or the breeze of a convertible.Whether you secretly long for a return to hippie fashions, or you’re going for the intellectual look, Keanae’s round shape makes a signature retro statement that’s been updated with a modern marbled flatness.”Said I Rahumathullah, Managing Director, Maui Jim India
The ultra-thin and ultra-light Grilamid TR90LX frames of Keanae are made of a thermo-plastic that is known for its durability and ability to retain its shape, even when the material is flexed.  The Sunglasses comes in colorations that slightly mimic the look of camouflage with aggressive mottled detailing, Black/Grey Tortoise with Neutral Grey lenses; Olive Tortoise with HCL Bronze lenses, and Red/Black Tortoise with Maui Rose lenses. The frames of Keanae have fixed saddle-style nose bridges, but hidden behind them are adjustable rubber nose pads that add comfort and stability for most active outdoor undertakings. The Sunglass styles also has embedded rubber at the ends of the temples for added gripping power. Maui Jim’s traditional pin hinges are anti-corrosive and attractively hidden for a seamless, unicolor look.  The Sunglass style can also be made with prescription MauiPassport lenses.
All Maui Jim lenses are distinguished from other competing sunglass lenses on the market by the company’s patented nine-layer PolarizedPlus2 technology that cuts 100 percent of UV rays and 99.9 percent of glare from above, below and behind each lens. Maui Jim is the only company to use three rare earth elements and other treatments to white-balance its lenses, resulting in true color vibrancy. PolarizedPlus2 technology also increases definition and depth perception. All Maui Jim sunglasses have been recommended by The Skin Cancer Foundation as an effective UV filter for the eyes and surrounding skin. Proper UV protection is critical, as ultraviolet (UV) radiation from the sun plays a significant role in the development of skin cancer. About 86 percent of melanomas and 90 percent of nonmelanoma skin cancers are associated with exposure to the sun’s UV rays.
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Friday, January 16, 2015