Kooku OTT App sees record one crore plus downloads in just 15 months of its launch in Jan 2020
Relatable content provided by Kooku OTT App strikes the right chord with its subscribers
cityairnews
May 1, 2021 04:39
0
Mumbai: Kooku OTT App, a groundbreaking content provider in the Over-The-Top (OTT) industry, has seen a record One Crore plus downloads in just 15 months of its launch in January 2020. Kooku OTT App presents Indian stories for Indian masses written by its in-house script-writers. Their relatable content captures the fantasy of masses. Such subscriber focused strategy is the secret behind success of Kooku OTT App.
The app was launched in January 2020 and had achieved 30 lakhs plus download during first six months of its launch. Pace of download of the app has further increased, validating the quality of programs offered by the app. In addition to in-house script writers, Kooku OTT App promotes up-coming talent who have the right acting skill set.
The Screen Characters in Kooku OTT App series are continuously exploring relationships in their unending quest for finding love. Due to the relatability and popularity of its series, the artists in Kooku OTT App have become household names.
Kooku OTT App has a lineup of successful web series like Lolita PG House, Humraaz and Mere Angane Mein.
Enthused by sustainable growth in its subscription, Kooku OTT App had launched ‘Kooku Premium’ in October 2020, a segment that offers content with top star cast, gripping script and larger than life screenplay. With this additional offering, Kooku OTT App had knocked the doors of A-Lister OTT App League. ‘Kooku Premium’ has launched ‘Chitthi’, ‘Anomaly’ and ‘Rani Ka Raja’.
Views of its series ‘Rani Ka Raja’ has crossed 10 lakhs while views of its YouTube trailer have reached ~20 lakhs.
Appeal of Kooku App is not only across the length and breadth of India but it also boasts of viewership from countries such as US, UK, Canada and Other Countries.
Kooku has 12 lakh active monthly users, with weekly user engagement being over 3 hours and 15 minutes. As a responsible OTT player, Kooku successfully weaves in a social message in the storyline of its programs, thus delivering socially conscious entertainment.
