LAUNCH: Axis Bank launches two innovative products

Ludhiana, November 15, 2012: Axis Bank, India’s third largest private sector Bank, today announced the launch of two new products designed specifically for the youth and for women homemakers.

The ‘Youth Account’, is a bank account designed exclusively for the youth of today keeping in mind their attitude, lifestyle, preferences and behaviour. It is a Savings Account for the youth segment in the age group of 18-25 years, especially the student population and it comes with no minimum balance stipulation.

‘Ladies First Card’ is a debit card that allows homemakers to manage their household expenses better and make shopping on groceries and apparel a more rewarding experience. It also comes with a Spends Tracker that allows users to track their monthly expenses better and a host of other lifestyle offers. The money can also be easily loaded on the card for use through the month.

Manisha Lath Gupta, Chief Marketing Officer, Axis Bank says, “We have spent a lot of time and effort understanding these consumers segments and bringing financial products suited to their needs. The youth today, need a savings account that speaks their language, simplifies banking and delivers through technology.”