LAUNCH: Elken India launches ‘Ultra Filtration system’ and ‘Plasma Detoxifier’ for healthy living

Ludhiana, January 18, 2013 : Elken International India Pvt. Ltd launched two new products ‘Bio Pure Ultra’ and ‘Biosafe Plasma Detoxifier’ in Ludhiana today.

The two products launched in the home appliance segment are aimed at providing clean and safe water as well as healthy food for the whole family.

The products were launched by Mike Tan - Country Manager, Elken India and Level VI Certified Water Specialist Michael R. Long.

Michael R. Long is a certified Water Specialist Level VI (highest rank) with more than 30 years of experience in the water treatment industry. He is also a Certified Nutrition Consultant. He has given lectures in more than 130 countries around the world and has authored many articles on water and its related issues. He is a member of the WQA International Standards and Regulations Task Force and American Water Works Association.

Speaking on the occasion, Michael Long highlighted the need of domestic water purification processes to ensure clean and safe water. He said, “Water is the single most precious commodity on earth and millions of Indians are at risk of serious health issues arising due to low water quality. With increasing demand of fresh food production, pesticides and herbicides are being overused. We need to protect ourselves from the harmful effects of these contaminants.” Normal tap water contains not only fine particles and bacteria, but also harmful cysts, parasites and organic chemical contaminants. Launching the products he said, “BIO Pure Ultra is a unique 4 stage ultra filtration system that filters all the above mentioned contaminants. It is manufactured in an ISO 9001 and WQA compliant factory. The use of internationally certified materials, along with stringent quality control and Quality Assurance throughout the manufacturing process is your guarantee to clean and safe drinking water as nothing is more valuable than your health.”  

According to Mike Tan, “Elken’s BIOSAFE Plasma Detoxifier is the first of its kind in the Indian market today. It is the safest, fastest and most effective sterilizer and detoxifier in the global market that is used for detoxifying fresh fruits and vegetables and sterilizing personal products such baby pacifiers, feeding bottles etc. Biosafe uses patented nano plasma technology and kills 99.9% of common bacteria and fungi within 8-15 minutes. It decomposes 99.9% of the pesticides within minutes and also has powerful deodorising effects while retaining the natural nutrients in fruits and vegetables. It is absolutely safe to use.” Biosafe Plasma Detoxifier is an internationally certified product and is the only detoxifier in Asia with nano plasma technology. It uses water instead of chemicals or Ozone gas to decompose toxins.

Mike Tan, Country Manager of Elken India has been associated with the Asia Pacific Direct Selling Industry for the last few years. A dynamic young individual, he has held the rank of Captain in the Singapore Army and has worked in senior positions in the United Kingdom previously.