Leading ethnic wear brand Shree celebrates Lohri 

Ludhiana :  Shree - The Indian Avatar, India's leading ethnic wear brand from SHR Lifestyle Pvt. Ltd. expands its footprints in Punjab by opening second store in Ludhiana. As the store was launched on the momentous occasion of ‘Lohri’, the brand roped in the Punjab Film actress ‘Japji Khaira’ to launch the store. With the area of 1050sq.ft. the new store is designed to give consumers a truly incredible shopping experience.

The brand has put together a unique, handpicked and exclusive collection on display that is not only fashion forward but also compliments the style of every woman. The residents of Ludhiana can create their own fashion story with an extensive range of new designs and styles that will make them feel fashionable at any occasion.

As per the expansion plan, Shree has recently mushroomed in the Punjab region. This new store will be a one-stop shop for trendy fusion-wear, dazzling ethnic-wear and casual work wear– that have been creatively designed and painstakingly woven for today's stylish, global citizen.

Present at the event, Ms. Sheetal Kapoor, Joint Managing Director, Shree - The Indian Avatar said, “At Shree, we understand the evolving fashion palate of our customers and to enhance their shopping experience, we work towards offering multiple new designs and patterns every month. To ensure that we remain the one-stop-shopping destination for our customers, the team at Shree puts together fresh styles in each category ranging from kurta sets, palazzos, duppatas, dresses and tunics. With the launch of this new store, we are excited to offer the latest festive collection to our customers.”

The launch event witnessed fan frenzy, as Japji was seen mingling with the fans and obliging them with selfies and autographs. The crowd present was seen browsing through the collection. The store is strategically located in a well-connected area, which is Gurdev Plaza, Ghumar Mandi Road, Near Aarti Chowk, Ludhiana. This outlet has the potential to serve not only the city but also its suburbs and neighbouring cities.